Marketing - Seminars
| KEY: | ||
| External | Internal | (P)rovisional |
| March 2012 |
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Critical Perspectives on Co-Creation of Value: A Multiple Cases Study Approach |
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Date: 09/03/2012
Time: 09:00
Venue: C76, Bus. Sch North Speaker: Professor Bernard Cova (Professor of Marketing at Euromed Management, Marseilles) Hosting Group: Marketing |
| December 2011 |
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Film Marketing in the Digital Age: Revisiting Walter Benjamin's The Work of Art in the Age of Mechanical Reproduction |
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Date: 01/12/2011
Time: 10.00-12.30
Venue: C1, Bus. Sch. South Speaker: Dr Finola Kerrigan (King's College London) http://www.kcl.ac.uk/sspp/departments/management/people/academic/kerrigan.aspx Hosting Group: Marketing |
| June 2011 |
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Marketing/Innovation Seminar (various titles) |
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Date: 10/06/2011
Time: 9.30-14.30
Venue: B18, Bus. Sch. Amenities Speaker: Various Presenters Hosting Group: Marketing |
| March 2011 |
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Ethical Consumerism: Debating Consumption Ethics. Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living. |
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Date: 29/03/2011
Time: 13.30-17.00
Venue: C2, Bus, Sch. South Speaker: Dr Terry Newholm, Dr Caroline Moraes Hosting Group: Marketing |
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Marketing in the Real World - No Sweat! Developing and Managing the Nivea Brand |
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Date: 29/03/2011
Time: 10.50-11.50
Venue: B52 Bus Sch. South Speaker: Simon Edwards, Beiersdorf UK Hosting Group: Marketing |
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GUEST LECTURE: Product Placement from Edouard Manet to 'The Morning' |
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Date: 07/03/2011
Time: 12.00-13.00
Venue: LT2, Exchange Building (JC) Speaker: Graeme Atkinson, The Big Film Group Hosting Group: Marketing |
| September 2010 |
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The dynamic, Co-Created Perspective of Value |
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Date: 22/09/2010
Time: 1.45-2.45
Venue: A76, Bus. Sch Speaker: Shilpa Iyanna (Nottingham University Business School) Hosting Group: Marketing |
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Customer Engagement: An Important Concept for Research About Service Relationships |
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Date: 22/09/2010
Time: 12.45-1.45
Venue: A76, Bus. Sch Speaker: Professor Rod Brodie (University of Auckland) Hosting Group: Marketing |
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Perspectives to the Co-Creation of Value - Participants Roles and Value Dimensions |
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Date: 22/09/2010
Time: 11.15-12.15
Venue: A76, Bus. Sch Speaker: Timo Rintamaki (University of Tampere) Hosting Group: Marketing |
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The Impact of Soft Drink Brand Experience on Engagement Behaviours: A Real-Time Experience Tracking Approach |
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Date: 22/09/2010
Time: 9.30-10.30
Venue: A76, Bus. Sch Speaker: Dr Emma McDonald (Cranfield School of Management) Hosting Group: Marketing |
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Introduction to the Work of the Unviersity of Tampere and the Work of the Research and Education Centre Synergos |
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Date: 22/09/2010
Time: 10.30-11.00
Venue: A76, Bus. Sch Speaker: Tima Rintamaki (University of Tampere) Hosting Group: Marketing |
| March 2010 |
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The International Jounral of Market Research: Re-Vitalising an Established Brand in the Journals Market |
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Date: 16/03/2010
Time: 12.00-13.30
Venue: C76 Bus. Sch. North Speaker: Peter Mouncey (Editor of the Internaitonal Journal of Market research) Hosting Group: Marketing |
| February 2010 |
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Advergaming: A Marketer's 'Mortal Kombat' |
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Date: 02/02/2010
Time: 18.00-
Venue: A76, Bus. Sch Speaker: Eamonn Barr (Project Director of Bigfuture Ltd) Hosting Group: Marketing |
| November 2009 |
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Value Co-Creation |
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Date: 20/11/2009
Time: 11.00 - 15.00
Venue: C1, Bus. Sch. South Speaker: Hugh Wilson & Emma Macdonald, Linda Peters & Andrew Pressey, Amrul A.M. Any, Mohamed Sobhy, Sally McKechnie & Caroline Tynan, Shilpa Iyanna, Hosting Group: Marketing |
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Consumer Culture And The Spiritual Vernacular |
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Date: 11/11/2009
Time: 12.00-14.00
Venue: B18, Bus. Sch. Amenities Speaker: Professor Pauline MacLaren (Royal Holloway) Hosting Group: Marketing |
| October 2009 |
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Brands, authenticity and the practice of identity |
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Date: 13/10/2009
Time: 12.00-14.00
Venue: C76 Bus. Sch. North Speaker: Professor Richard Elliot Hosting Group: Marketing |
| September 2009 |
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ESRC Seminar Series: Successful Radical Innovation: From Ideas To Market |
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Date: 28/09/2009
Time: 9.30-4.30
Venue: Senate Chamber, Trent Buuilding Speaker: Hosting Group: Marketing |
| May 2009 |
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The Academic/Practitioner Divide in Marketing Research: So What? |
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Date: 11/05/2009
Time: 12.00-13.30
Venue: C2, Bus, Sch. South Speaker: Dr Paul Baines (Cranfield School of Management) Hosting Group: Marketing |
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Defining and Measuring Radical Innovation |
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Date: 05/05/2009
Time: 9.00
Venue: East Midlands Conference Centre Speaker: Professor John Bessant (Imperial College London).; Dr Vicky Story (Nottingham University Business School).; Dr Samir Dani (Loughborough University Business School).; Dr Kamal Birdi (University of Sheffield) Hosting Group: Marketing |
| April 2009 |
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Building Blocks for a International Research Institute |
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Date: 22/04/2009
Time: 1500-1700
Venue: A8, Bus. Sch. South Speaker: Professor Peter Laaflang Hosting Group: Marketing |
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Understanding the Marketing Department's Influence within the Firm |
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Date: 22/04/2009
Time: 1200-1400
Venue: A32 Edu. Bldg Speaker: Professor Peter Leeflang Hosting Group: Marketing |
| February 2009 |
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Marketing Alchemy, Brand Narcissism and the Next Revolution in Value |
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Date: 10/02/2009
Time: 12:00-13.30hrs
Venue: cC49, Bus Sch. Dearing. Speaker: Alan Mitchell Hosting Group: Marketing |
| November 2008 |
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Future cast in Consumer (Misbehaviour) |
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Date: 17/11/2008
Time: 12:00hrs
Venue: A71, Bus. Sch. Speaker: Professor Luiz Moutinho Hosting Group: Marketing |
| May 2008 |
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Social Enterprise in Disguise? Towards Hybrid Organizational Forms of British Voluntary and Charitable Organizations |
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Date: 15/05/2008
Time: 13.00
Venue: C76 Bus. Sch. Speaker: Dr Celine Chew (Cardiff Business School (Marketing & Strategy), Cardiff University) Hosting Group: Marketing |
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'Safe, Sensible, Social' or 'Its just about getting mullered' : discourses of young people's alcohol consumption |
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Date: 08/05/2008
Time: 12.00
Venue: C76 Bus. Sch. Speaker: Isabelle Szmigin (University of Birmingham) Hosting Group: Marketing |
| November 2007 |
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NPD in the UK's competitive FMCG environment - the example of NUTZ |
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Date: 28/11/2007
Time: 10.00
Venue: C76 Bus. Sch. Speaker: Katja Krebs (Business Leader of Tomorrow Award Winner 2005) Hosting Group: Marketing |
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Testing a Theory of the Service Brand |
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Date: 02/11/2007
Time: 12.00
Venue: C76 Bus. Sch. Speaker: Prof Roderick J. Brodie (University of Auckland Business School) Hosting Group: Marketing |
| October 2007 |
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The Power of Consumer Insight |
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Date: 04/10/2007
Time: 14.00 - 15.00
Venue: C1, Bus. Sch. South Speaker: Dr Andrew Fearne (Dunnhumby Academy / University of Kent) Hosting Group: Marketing |
| March 2007 |
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Some Problems with Consumer Sovereignty, Choice and Identity |
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Date: 22/03/2007
Time: 12.30 - 14.30
Venue: C76 Bus. Sch. Speaker: Mike Saren (Leicester University) Hosting Group: Marketing |
| December 2006 |
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The Emerging Middle Class In the PRC: Towards the Embourgeoisement of Post-Reform Economy & Society |
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Date: 06/12/2006
Time: 12.30
Venue: A25, New Bus. Sch. Speaker: Darryn Mitussis Hosting Group: Marketing |
| November 2006 |
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Marketing Division Round Robin Seminar on Future Research Directions |
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Date: 15/11/2006
Time: 12.00
Venue: A24, Bus. Sch. South Speaker: Marketing Division Hosting Group: Marketing |
| October 2006 |
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Research into the adoption and use of credit cards by urban-affluent consumers in China |
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Date: 11/10/2006
Time: 12.00 - 14.00
Venue: A24, Bus. Sch. South Speaker: Professor Steve Worthington (Monash University, Australia) Hosting Group: Marketing |
| June 2006 |
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Resource Dynamics in the New Venture: A Network Marketing Perspective |
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Date: 26/06/2006
Time: 12.30-13.30
Venue: C76 Bus. Sch. Speaker: Professor Nicole Coviello (University of Auckland) Hosting Group: Marketing |
| February 2006 |
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Advanced Demand and the Revenue Management of Services |
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Date: 15/02/2006
Time: 12.00
Venue: A7, New Bus. Sch. Speaker: Dr Irene Ng (University of Exeter) Hosting Group: Marketing |
| November 2005 |
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A General Model for Integrated Marketing Communications |
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Date: 17/11/2005
Time: 12.00
Venue: B32, Edu. Bldg Speaker: Prof Kalyan Raman (Loughborough Business School) Hosting Group: Marketing |
| September 2005 |
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From Goods- towards Service-Centered Marketing: Dangerous Dichotomy or an Emerging Dominant Logic? |
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Date: 29/09/2005
Time: 14.00-15.00
Venue: B2, New Bus. Sch. Speaker: Professor Rod Brodie (University of Auckland) Hosting Group: Marketing |
| June 2005 |
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Factors Affecting Website Visit Duration: A Cross-Domain Analysis |
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Date: 10/06/2005
Time: 13.00
Venue: C76 Bus. Sch. Speaker: Professor Peter Danaher (Department of Marketing, The University of Auckland) Hosting Group: Marketing |
| March 2005 |
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From Steam Engines to Sunny Delight: A Regeneration Hypermarket's Effect on Retail Structure and Diet and Health in a Deprived Area |
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Date: 16/03/2005
Time: 12.00 - 14.00
Venue: A7, New Bus. Sch. Speaker: Professor Leigh Sparks (The University of Stirling) Hosting Group: Marketing |
| September 2004 |
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The New Dominant Logic for Marketing: Exploring the Role of Brand Meaning and Experience |
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Date: 07/09/2004
Time: 12.00
Venue: C76 Bus. Sch. Speaker: Professor Rod Brodie (University of Auckland, New Zealand) Hosting Group: Marketing |
| April 2004 |
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The Contemporary Consumer and the Need for a New Marketing |
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Date: 28/04/2004
Time: 13.00-14.00
Venue: C76 Bus. Sch. Speaker: Professor A Fuat Firat (Arizona State University) Hosting Group: Marketing |
| March 2004 |
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Fallacies and facts about positive and negative word of mouth |
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Date: 10/03/2004
Time: 13.00
Venue: B85, Edu. Bldg Speaker: Professor Robert East (Kingston Business School) Hosting Group: Marketing |
| January 2004 |
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The Impact of Marketing Skills and Knowledge of Organisational Performance |
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Date: 28/01/2004
Time: 13.00
Venue: C76 Bus. Sch. Speaker: Sally Dibb (Warwick) Hosting Group: Marketing |
| December 2003 |
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Network Analysis of Relationships among Marketing Research Firms and their Clients |
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Date: 03/12/2003
Time: 12.30
Venue: C76 Bus. Sch. Speaker: Barbara Zuzel Hosting Group: Marketing |
| November 2003 |
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Forgiveness in Services |
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Date: 11/11/2003
Time: 13.30
Venue: C4, CTF Speaker: Mark Gabbott (Monash University, Melbourne, Australia) Hosting Group: Marketing |
| April 2003 |
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Work in Progress Seminar |
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Date: 30/04/2003
Time: 14.00-15.00
Venue: A81 Edu. Bldg Speaker: Heidi Winklhofer Hosting Group: Marketing |
| March 2003 |
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Work in Progress Seminar |
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Date: 18/03/2003
Time: 14.00-15.00
Venue: C76 Bus. Sch. Speaker: Christine Ennew Hosting Group: Marketing |
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New paradigms in strategic customer management and research in the sales activity |
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Date: 12/03/2003
Time: 12.00-13.30
Venue: B19 Edu. Bldg Speaker: Nigel Piercy (Cranfield) Hosting Group: Marketing |
| February 2003 |
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Work in Progress Seminar |
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Date: 24/02/2003
Time: 15.00-16.00
Venue: B81, Bus. Sch. Speaker: Caroline Tynan Hosting Group: Marketing |
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Work in Progress Seminar |
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Date: 18/02/2003
Time: 14.00-15.00
Venue: C76 Bus. Sch. Speaker: Sally McKechnie Hosting Group: Marketing |
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Work in Progress Seminar |
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Date: 04/02/2003
Time: 15.00-16.00
Venue: C76 Bus. Sch. Speaker: Darryn Mitussis Hosting Group: Marketing |
| December 2002 |
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All About Eve?: Loyalty Cards as Consumer Surveillance |
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Date: 02/12/2002
Time: 12.00-13.30
Venue: A76, Bus. Sch Speaker: Andrew Smith Hosting Group: Marketing |
| November 2002 |
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Prospects for Consumer Behaviour in a Culture of Boredom and Apathy |
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Date: 21/11/2002
Time: 9.30-11am
Venue: B19 Edu. Bldg Speaker: James Fitchett Hosting Group: Marketing |