Marketing

The Marketing Division is a vibrant research and teaching community of over twenty academic staff and twenty doctoral students. We have strong links with Nottingham's campuses in China and Malaysia, which connects us with an international group of researchers and offers distinct advantages to our doctoral students.

We approach our teaching and research with a commitment to academic rigour that promotes innovation, improves managerial and public policy decision making, and applies to contemporary managerial and business problems.

Our expertise

We have long-established expertise in services and relationship marketing and consumer research. Our excellent reputation for producing high quality research attracts funding from research councils, Government departments, and business and non-profit enterprises.

Current research focuses on three themes:

1. Consumption and society
2. Value co-creation
3. Marketing and innovation

These themes integrate our expertise in a wide range of areas including branding, advertising, innovation, international marketing, ethical marketing, and marketing metrics.

Marketing faculty contribute to the national and international management and marketing community, serve on the editorial boards of leading journals, and are active in practitioner networks such as the Chartered Institute of Marketing (CIM) and the Market Research Society and academic networks including the Academy of Marketing, the Advanced Institute for Management, and the European Institute for Advanced Studies in Management.