The International Centre for Behavioural Business Research (ICBBR) at Nottingham University Business School is an interdisciplinary forum for integrating research by experts in economics, marketing, strategy and information systems to promote a holistic view of business and management phenomena.

ICBBR is the only research centre of its kind at a leading globally ranked business school. The Centre draws its expertise from staff in different disciplines at Nottingham's three campuses in the UK, China, and Malaysia. This international reach provides us with rich opportunities to study business phenomena and collect data in different cultural contexts and to reach different business and academic communities.

ICBBR connects researchers who share an interest in understanding business issues using theories and methods from management, economics, and psychology. We are also interested in improving the understanding of how people make decisions in business contexts.

We seek out links with other researchers and with private and public sector organisations. Our goal is to collaborate with scholars, practitioners, and policy makers to develop behavioural business research, to share and apply our findings, and to inform public policy and management practice.