International Centre for Behavioural Business ResearchThe International Centre for Behavioural Business Research (ICBBR) at Nottingham University Business School is an interdisciplinary forum for integrating research by experts in different areas of economics and management to promote a holistic view of business phenomena. In particular, ICBBR connects researchers who share an interest in understanding business issues and managerial decision making using theories and methods from management, economics, and psychology.
The Centre draws its expertise from staff in different disciplines at Nottingham's three campuses in the UK, China, and Malaysia. This international reach provides us with rich opportunities to study business phenomena and collect data in different cultural contexts and to reach different business and academic communities.
We seek links with other (established or aspiring) researchers and with private and public sector organisations. Our goal is to collaborate with scholars, prospective research students, practitioners, and policy makers to develop behavioural business research, to share and apply our findings, and to inform public policy and management practice.