People
Members
- Dr Mohan V Avvari (Malaysia contact)
- Dr Laure Cabantous (Deputy Director)
- Dr Thomas Chesney
- Dr Swee-Hoon Chuah
- Dr Saileshsingh Gunessee (China contact)
- Dr Sally Hibbert
- Dr Robert Hoffmann (Director of ICBBR)
- Dr Wendy Hui
- Dr George Kuk
- Dr Rajesh Kumar
- Dr Martin Liu
- Mr Michael Mustafa
- Dr Andrew Smith
- Dr Jonathan H W Tan
- Dr Frauke Mattison Thompson
Affiliates
- Dr Xiao-Gang Bi
- Andrea Bernardi
- Professor Alistair Bruce
- Ms Anita Chakrabarty
- Bruno Deschamps
- Professor James Devlin
- Dr Alberto Feduzi
- Dr Qing-Ping Ma
- Professor David Wastell
- Dr Kenny Wong Meng Sen
PhD Students
The following is a list of current PhD students supervised by Centre members (shown in brackets) in areas related to behavioural business research:
- Trevor Bayley:TBC (Thomas Chesney)
- Diana Ene: The Role of Emotions in Ethical Consumption (Andrew Smith)
- Mary Man Li Gu (Professor Eduard J. Bomhoff (UNMC))
- See-Chien Hou: Gender Effects on Consumer Decision Making using ICT (Sally Hibbert)
- Jeremy Larner:TBC (Robert Hoffmann)
- Vai Leong: Visualising Service Benefits: Means-end Chains and Advertising Effectiveness (Sally Hibbert)
- Elaine MacNeil: Why Men and Women Find Shopping Stressful (Sally Hibbert)
- Sheila Malone: Ethical Decision Making in Destination Choice (Andrew Smith)
- Veronica Reid: The Effect on Individual Level Culture Variables and Customer Role on Service Quality Expectation Formation (James Devlin)
- Paulo Peneda Saraiva (Wendy Chapple, Jonathan Tan)
- Nurul Shahnaz: A Study of Savings Motives and Savings Behaviour (James Devlin)
- Mohammad Zahid: Corporate Social Responsibility and Consumer Buying Behaviour: A Cross Cultural Comparison (James Devlin)




