Nottingham University Business School
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Emmanuel Acho

BSc. Economics MSc.Supply Chain & Operations Management


Room: E07a (Yang Fujia)
Tel: +44 (0) 115 8431399
Email: lixea16@nottingham.ac.uk

Current Status: Registered
Year of Registration: 2015
Expected Completion Date: /09/2018

Primary Funding Source:
Vice Chancellors Research Scholarship (EU) & Business School Scholarship

Research Topic:
Decision Making Support With Big Data Analytics

Research Details:
How can data from different sources be integrated to support decision making?
Traditional decision making support processes and mechanisms integrate data from single sources. However, nowadays, for typical business intelligence tasks (such as customer opinion mining), organisations have many different ways to capture huge volumes of data from a variety of different sources (transactional data, social media, survey data, internet of things, etc.).
Traditional analytical models based on single source data may only produce limited insights leading to biased decisions. At the same time, integrating data from multiple sources is a very challenging task that most businesses still do not know how to cope with. Not only so, it also appears that overloading a decision support model with too many variables does not often yield positive results. Thus, organisations are not only faced with the challenge of designing analytical models based on these multiple information sources, they also have to identify the key combinations of existing and new data sources that when combined with sophisticated real-time analytics, drive better decision making. This research therefore tries to understand how this double challenge can be managed.

CurrentTeaching: Foundation Course in Business Statistics with the CELE.

Research Supervisor/s: Kim Hua Tan and Kulwant Pawar

Division: Operations Management and Information Systems


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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk