Chunxiao Li

MSc in Wageningen University


Room: B3 DB
Tel: +44 (0) 115 8231398
Email:  lixcl23@nottingham.ac.uk

Current Status: Registered
Year of Registration: 2009
Expected Completion Date: /09/2012

Primary Funding Source:
TTRI Scholarship

Research Topic:
decision making on tourism destination

Research Details:
This research is about how tourists select their destination by considering the choice heuristics used by them during the filtering process. Choice-set approach will be adopted and preference function will be emphasized as a key element regarding choice heuristic.

Research Supervisor/s: Scott McCabe

Division: Marketing