Ioana Diana Gregory-Smith

BSc (Hons) Economics, Commerce and Tourism; MSc (Distinction) International Tourism Management


Email: lixide@nottingham.ac.uk

Current Status: Completed
Year of Registration: 2008
Expected Completion Date: /09/2011

Primary Funding Source:
Graduate Teaching Assistant contract

Research Topic:
The role of self-conscious emotions in ethical consumption

Research Details:
Until recently, research has paid little attention to the role of emotions in consumers' behaviour. Most of the attention has been concentrated of the role of cognitive processes, consumers being portrayed as 'essentially rational'. Only a few studies have investigated the influence of some positive emotions e.g. happiness or negative emotions e.g. fear, sadness in the field of consumer behaviour. Consequently, my research is concerned with the extension of the emotion-oriented investigations by focusing on the role of self-conscious emotions as a newly acknowledged category in the field of psychology and a highly representative type of emotions for humanity – in the emerging stream of ethical consumption

CurrentTeaching: Advertising and Marketing Communications(UG), Introduction to Marketing(UG), Marketing Strategy(UG), Service Marketing(UG), Managing the Marketing Mix(UG), Marketing and Society(UG)

Research Supervisor/s: Heidi Winklhofer and Andrew Smith

Division: Marketing