Mihajlo Popesku

MA in Marketing, Nottingham University business School, University of Nottigham (2007-2008) BSc in Management, Faculty of Organisational Sciences, University of Belgrade (2002-2006)


Room: C1 DB
Tel: +44 (0) 115 8231401
Email: lixmp2@nottingham.ac.uk

Current Status: Registered
Year of Registration: 2010
Expected Completion Date: /09/2013

Primary Funding Source:
IERS & NUBS scholarship

Research Topic:
Value and value co-creation

Research Details:
Key objectives of my PhD work are :
1) to provide a more inclusive value definition within S-D logic
2) to give deeper insight into value co-creation, particularly focusing on specification of participants' roles, process anatomy and sources of resources
3) to determine the role of networks shared by customers and suppliers in the value co-creation process
These insights will contribute deeper understanding of the nature of value co-creation and its key components and processes.
Current Teaching:
- Introduction to Research Methods (lab sessions)
- Introduction to Marketing (tutorials)
Research Supervisor/s: Vicky Story and Caroline Tynan
Division: Marketing

Research Supervisor/s: Vicky Story and Caroline Tynan

Division: Marketing