Muhammad Zahid
Masters in Public Administration(Marketing)
Room: B44 SB
Tel: +44 (0) 115 8467752
Email: lixmz9@nottingham.ac.uk
Current Status: Writing up
Year of Registration: 2006
Expected Completion Date: /09/2009
Research Topic:
Corporate Social Responsibility and Consumer Buying Behaviour
Research Details:
A Cross-Cultural Comparison of Corporate Social Responsibility (CSR)and Consumer Buying Behaviour. The research wolud focus on consumers' perceptions, beliefs, and attitudes towards CSR in cross-cultural perspective.
Research Supervisor/s: James Devlin and Jean-Pascal Gond
Division: Marketing