Muhammad Zahid

Masters in Public Administration
(Marketing)


Email: lixmz9@nottingham.ac.uk

Current Status: Writing up
Year of Registration: 2006
Expected Completion Date: /09/2009

Research Topic:
Corporate Social Responsibility and Consumer Buying Behaviour

Research Details:
A Cross-Cultural Comparison of Corporate Social Responsibility (CSR)and Consumer Buying Behaviour. The research wolud focus on consumers' perceptions, beliefs, and attitudes towards CSR in cross-cultural perspective.

Research Supervisor/s: James Devlin and Jean-Pascal Gond

Division: Marketing


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