Dr Deborah Roberts - Publications
The following lists my publications from 1996 to the present day.
Journal Articles
Roberts, D.; Palmer, R.(2012)., "Developing a Visceral Market Learning Capability for New Product Development", International Journal of Market Research, Vol.54 (2).Reid, S.; Roberts, D.(2011)., "Technology Vision: A Scale Development", R and D Management, Vol.41 (5). Roberts, D.; Adams, R.(2010)., "Agenda Development for Marketing Research: The User's Voice", International Journal of Market Research, Vol.52 (3), pp 339-363. Rickard, S.; Roberts, D.(2008)., "UK Farming Post Reform: The Key Marketing Challenges", Journal of International Food and Agribusiness Marketing, Vol.20 (1), pp.5-27. Roberts, D.; Walker, D.; Baker, S.(2005)., "Can We Learn Together? Co-creating with the Consumer", International Journal of Market Research, Vol.47 (4), pp. 407-427. Conferences
Reid, S.; Roberts, D., 2011, "The Impact of Technology Vision on Early Success: The Case for Radically New, High-Tech Products", in Proceedings of the European Marketing Academy Conference, Ljubljana, Slovenia. May.Roberts, D.; Adams, R., 2011, "Developing a Visceral Market Learning Capability for Innovation,", at Proceedings of the 18th International Product Development Management Conference, Delft, Holland. Roberts, D.; Riedel, J., 2011, "Experimentation with User Centred Design Methods for the Internet of Things", in Proceedings of the 18th International Product Development Management Conference, Delft, Holland. Reid, S.; Roberts, D., 2010, "Technology Vision: A Construct Development.", Proceedings of the 17th International Product Development Management Conference, Murcia Spain. Roberts, D.; Devlin, J., 2009, "Exploring the potential for consumer involvement in service innovation", at International Product Development Management Conference, Twente, Holland. Roberts, D.; Devlin, J., 2009, "The consumer as a co-creator in financial services innovation", at International Conference on Recent Advances in Retailing and Service Science, Niagara Falls, Canada. Roberts, D., 2008, "Co-creating with Consumers in the Product Innovation Process", at Proceedings of the International Product Development Management Conference. Spedale, S.; Roberts, D., 2008, "Developing marketing learning capacity for product innovation: The role of inter-organisational relationships", at Academy of Marketing Conference, Aberdeen, 8-10 July. Roberts, D., 2007, "Developing Visceral Insights for Product Innovation Market Learning in an Unpredictable World", at Proceedings of the European Adacemy of Marketing Conference. Roberts, D., 2006, "Consumer Collaboration for Innovation?", at Proceedings of the European Academy of Management Conference, Athens. Roberts, D.; Baker, S., 2004, "Can we Learn Together? Co-creating with Consumers", at Proceedings of the Academy of Marketing Conference. Athens. |