Dr Darryn Mitussis - Publications

The following lists my publications from 1996 to the present day.

Journal Articles

Mitussis, D.(2010)., "SME Innovation in Zhejiang, China: Potential Constraints to Development of Widespread Innovation", Journal of Knowledge-based Innovation in China, Vol.2 (1), pp. 89-105.

Chatzidakis, A.; Mitussis, D.(2007)., "Computer Ethics and Consumer Ethics: The Impact of the Internet on Consumers' Ethical Decision-Making Process", Journal of Consumer Behaviour, forthcoming 2007.

Moufahim, M.; Humphreys, M.; Mitussis, D.; Fitchett, J.(2007)., "Interpreting Discourse: A Critical Discourse Analysis of the Marketing of an Extreme Right Party", Journal of Marketing Management, Vol.23 (5-6), pp. 539-558.

Mitussis, D.; O'Malley, L.; Patterson, M.(2005)., "Mapping the Reengagement of CRM with Relationship Marketing", European Journal of Marketing, Vol.40 (5/6), pp. 572-589.

Chatzidakis, A.; Hibbert, S.; Mitussis, D.; Smith, A.(2004)., "Virtue in Consumption", Journal of Marketing Management, Vol.20 (5/6), pp.527-544.

O'Malley, L.; Mitussis, D.(2002)., "Relationships and Technology: Strategic Implications", Journal of Strategic Marketing, Vol.10 (3), pp.225-238.

Mitussis, D.; Elliott, R.(1998)., "Representations, Text and Practice: A Dynamic Model of the Consumer", Advances in Consumer Research, Vol.XXVI, pp.312-319.

Chapters in Books

Moufahim, M.; Humphreys, M.; Mitussis, D.; Fitchett, J.(2011)., "Interpreting Discourse: A Critical Discourse Analysis of the Marketing of an Extreme Right Party", in POLITICAL MARKETING, pp. 537-557, Sage Publications, forthcoming 2011, Baines, P. (ed.).

Moufahim, M.; Humphreys, M.; Mitussis, D.(2010)., "Marketing the Unmarketable: The Vlaams Belang, a "Party Unlike Any Other"", in Currie, G, Ford, J, Harding N and Learmonth M (ed) MAKING PUBLIC SERVICES MANAGEMENT CRITICAL, pp. 119-133, New York : Routledge.

Conferences

Moufahim, M.; Humphreys, M.; Mitussis, D.; Fitchett, J., 2005, "Interpreting the Consumer Politic: A Critical Discourse Analysis of Political Marketing", at The Interpretive Consumer Research Workshop, Copenhagen Business School, Denmark. May 2005.

Chatzidakis, A.; Hibbert, S.; Mitussis, D.; Smith, A., 2004, "Virtue in Consumption", at Academy of Marketing Conference, University of Gloucestershire, July.

Mitussis, D.; Crane, A.; Boonprasurd, P., 2002, "An Explanatory Examination of the Role of Language in Consumer Conceptualizations of the Internet", in the proceedings of the 2002 AMA Winter Marketing Educators' Conference, Austin, Texas, American Marketing Association.

Mitussis, D.; Crane, A.; Boonprasurd, P.; Elliott, R., 2002, "The Attribution of Agency to the Internet in Thai and English: Observations, Causes and Possible Affects", in the proceedings of the Marketing Communication Strategies in a Changing Global Environment, Hong Kong, China, 2002.

Mitussis, D.; O'Malley, L.; Crane, A., 2002, "Leveraging Metaphor in International Marketing Communications", in the proceedings of the Marketing Communication Strategies in a Changing Global Environment, Hong Kong, China, 2002.

Mitussis, D.; Elliott, R., 2001, "A Method for Analysing Texts to Identify the Metaphorical Building Blocks of Conception: Theory and Application as Applied to the Concept of 'Website'", in the proceedings of the 2001 Winter Educators' Conference, Scottsdale, Arizona, American Marketing Association.

Discussion Papers

Mitussis, D.; Lim, H.Y., 2004, "Banks and their Customers: How Current Practice and Perceptions Constrain the Use of New Technology", Nottingham University Business School Discussion Paper, Nottingham University Business School.

Mitussis, D.; O'Malley, L., 2004, "Process versus Outcome Orientations in CRM: Mapping the Future Reengagement with the Relationship Marketing Tradition", Nottingham University Business School Discussion Paper, Nottingham University Business School.

Mitussis, D.; O'Malley, L., 2004, "Metaphors and the Language of New Technology: Strategic Choices, Strategic Implications", Nottingham University Business School Discussion Paper, Nottingham University Business School.