Dr Linda D. PetersBA(Hons) Dance, Laban Centre, U. of London (1980), Diploma in Marketing (DipM), CIM (1993), MBA, Strathclyde Graduate Business School (1994), PhD in Management, UEA (2002)
Associate Professor in MarketingE-mail: Linda.Peters@nottingham.ac.uk
Tel: +44 (0) 115 8466098
Welcome to my NUBS homepage. I joined NUBS in 2009 as an Associate Professor in Marketing, having previously been a member of faculty at Norwich Business School (University of East Anglia) and Cardiff Business School. My research and teaching interests can be found by selecting the appropriate link on the menu.
Business network formation and management; Collective learning in networks; How learning relates to value creation.
My current research work focuses on two main questions. Firstly, what is the role of the customer (and in particular their knowledgeability) in a business-to-business value constellation network? Secondly, how do resource integration and learning processes happen in business-to-business networks? I am actively investigating these research themes through my work with Dr Andrew Pressey at Lancaster University (UK) and Professor Wesley Johnston at Georgia State University (USA) examining interorganisational relationships in the UK construction industry. This work is supported by a British Academy research grant.
Director of MSc in Marketing
Memberships, Directorships, Fellowships & Awards
|1996 - Ongoing||American Marketing Association (academic member)|
|1995 - Ongoing||Academy of Marketing (member)|
|2001 - Ongoing||The Higher Education Academy (Fellow)|
|1992 - Ongoing||Chartered Institute of Marketing (full member and Chartered Marketer)|
|1993 - Ongoing||Market Research Society (full member)|
|2005 - Ongoing||On the editorial board for the International Journal of Information Management.|
|2008 - Ongoing||On the editorial board for the Journal of Business Research.|
|2011 - 2012||Guest Editor with Dr Andrew Pressey, Dr Markus Vanharanta and Professor Wesley Johnston for a Special Issue of the Industrial Marketing Management on Theoretical Developments in Industrial Marketing Management.|
|2008 - 2009||Co-Guest Editor with Dr Andrew Pressey for a Special Issue of the Journal of Business and Industrial Marketing on Networks as Learning Organisations.|