Entrepreneurship in Practice
| Module Convenor: Chris Mahon |
| Module Content: Entrepreneurship in Practice will introduce students to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well. Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Entrepreneurship in Practice will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this. |
| Module Aims: The module will help students build skills across a number of areas central to the entrepreneurial experience, including: - Opportunity recognition, evaluation and exploitation - Innovation assessment and management - Environmental analysis - Understanding and managing risk - The strategy process - Market research and the marketing plan - Finance and Funding - Intellectual property rights Students will learn through a mixed delivery model, which will include formal lectures, group work and sessions with visiting entrepreneurs. Students will also engage with a start-up business simulation (SimVenture), designed to introduce players to the complexity of entrepreneurial decision making. |
| Module Assessment: Individual report based on group project (4,000 words) (60%); Group Presentation (30%); Integrative Learning Barometer surveys (10%) |
