Digital Technology and Business
|Module Convenor: Andrew Greenman|
This module introduces to the importance of, and the process involved in, the commercial exploitation of digital technology and involves a creative approach to evaluating the latent potential of technology. The design of a business model forms an integral part of the students' individual and managed learning experiences.
The module will give the students experience in the creative generation of ideas and judgment in the context of business development as well as an understanding of the processes involved in designing business models for value creation in the digital economy.
Individual Business Report (2,000 words) (50%); Group Business Proposal (3,000 words) (50%); Group Business Presentation (10 mins & 5 mins Q&A) (0%)
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