A recent study by Professor David Paton from Nottingham University Business School and the University of Sheffield suggested that cricket supporters want closely contested matches from one-day cricket.
In The Times, chief cricket correspondent Mike Atherton writes that the remarkable success of the World Twenty20 with its closely-fought games and compressed format appears to endorse the findings of the study. T20 cricket will encourage new audiences, spread the game to new countries, and offer greater opportunities to players.
Read the full article in The Times published on April 5 2016.
Read about Professor Paton's study into what supporters want from one-day cricket.
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