Nottingham University Business School
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Dr Sally McKechnie

BA (Strathclyde), MBA (Strathclyde), MPhil (Strathclyde), PhD (Nottingham)
Associate Professor in Marketing

Division: Marketing
E-mail: Sally.McKechnie@nottingham.ac.uk
Tel: +44 (0) 115 9515491
Location: B78a (North Building, Jubilee Campus)

Sally McKechnie is Associate Professor in Marketing at Nottingham University Business School, Member of the Academy of Marketing Science, Academy of Marketing and Member of the Chartered Institute of Marketing. She is also a Governor of the History of Advertising Trust. Prior to returning to academia she held marketing positions in the exhibitions and direct marketing industries. She also held a teaching company associateship at the University of Strathclyde. She is a member of the editorial boards of the Journal of Customer Behaviour and the International Journal of Bank Marketing, and has published in a number of journals including the European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Product and Brand Management, International Journal of Retail Distribution and Management, Journal of Consumer Behaviour, International Journal of Advertising and Journal of Customer Behaviour. Her research interests continue to be in the areas of consumer behaviour and marketing communications, with a particular interest in value (co-)creation and consumption experiences.

Research Interests
Consumer Behaviour; Marketing communications; Customer experiences; Value (co-)creation; Customer engagement; Branding; Digital media; Customer confusion; Customer satisfaction

Administrative Roles
Academic Lead for Accreditation
I teach undergraduate and postgraduate students, as well as supervise PhD students and MSc/MBA dissertations.


Undergraduate

Consumer Behaviour (N13701)


MSc

Marketing Management (N14084)

External Exminerships & Validations
2010 - Ongoing    External Examiner, Leeds University Business School - MA Advertising and Marketing
2010 - 2013    External Examiner, Birmingham Business School - BSc Business Management suite of programmes taught in Birmingham & Singapore.
2011 - 2011    Validation, London South Bank University - Member of Undergraduate Course Validation Panel for Revalidation of BA (Hons) Marketing (May 2011)
2000 - 2002    External examiner for BA and MA programme for Marketing Group, University of Middlesex.
Current Research Activities
I am an Associate Professor in Marketing. Prior to joining Nottingham University Business School, I held marketing positions in the exhibitions and direct marketing industries. I also held a teaching company associateship at the University of Strathclyde. My research interests continue to be in the areas of consumer behaviour and marketing communications, which are constantly evolving as a result of the Internet and social media and therefore offer fresh challenges for advancing knowledge.

I have a particular interest in understanding individual and collective consumption experiences and customer/brand engagement. My current work examines value (co-)creation and meaning creation through the lenses of Customer- and Service-Dominant Logic. I have been examining consumption meanings associated with luxury brands and their impact on luxury consumption and well-being amongst Generation Y consumers from a cross-cultural perspective. This builds on recent collaborative work with Tynan exploring the nature of value creation in this context, as well as for calendrical celebrations.

My other research interests are concerned with financial services marketing, customer confusion and policy issues in marketing. I have co-authored reports for the Office of Fair Trading, the Financial Services Research Forum and the Financial Services Authority.

Published Work: Highlights
     Tynan, C.; McKechnie, S.(2009)., "Experience Marketing: a review and reassessment", Journal of Marketing Management - Special 25th anniversary edition, Vol.25(5/6), pp. 501-517. doi:10.1362/026725709X461821
International Collaborations, Organisation & Contributions
2008 - 2008    McKechnie, S.; Tynan, C., 2008. "Halloween in a Material World: Trick or Treat?", at Academy of Marketing Conference, The Robert Gordon University, Aberdeen, July, Winner of the Children and Youth track prize.
     Tynan, C.; McKechnie, S.; Hartley, S., 2013, "Speed, steps and skid pans: value co-creation through car experience days", at Academy of marketing conference, The University of South Wales, Cardiff, July, Winner of the Events Marketing track prize.
I am currently supervising the following Research Students:

Nur Thara Atikah Zainal
Sara Galehbakhtiari
 

Publications prior to 2005



Publications prior to 2005

Journal Articles

Bramall, C.; Schoefer, K.; McKechnie, S.(2004)., "The Determinants and Consequences of Consumer Trust in E-Retailing", Irish Marketing Review, Vol.17 (1/2), pp. 13-22.

Bramall, C.; Schoefer, K.; McKechnie, S.(2004)., "The Determinants and Consequences of Consumer Trust in Online Environments: An Exploratory Investigation", International Journal of Internet Marketing and Advertising, Vol.Special Issue: Relationship Marketing and the Internet 1(4), pp.388-412.

Abou Aish, E.; Ennew, C.; McKechnie, S.(2003)., "A Cross-Cultural Perspective on the Role of Branding in Financial Services: the Small Business Market", Journal of Marketing Management, Vol.19 (9/10), pp.1021-1042.

McKechnie, S.(2003)., "Affective influences on patient satisfaction with general practitioner services", Journal of Customer Behaviour, Vol.2 (2), pp.243-267.

McKechnie, S.; Zhou, J.(2003)., "Product placement in movies: a comparison of Chinese and American consumers' attitudes", International Journal of Advertising, Vol.22 (2), pp.349-374.

Black, N.J.; Lockett, A.; Ennew, C.; Winklhofer, H.; McKechnie, S.(2002)., "Modelling Consumer Choice of Distribution Channels: An Illustration from Financial Services", International Journal of Bank Marketing, Vol.19 (4), pp.161-173.

Wade, N.; McKechnie, S.(1999)., "The Impact of Digital Television: will it change our shopping habits?", Journal of Marketing Communications, Vol.5(2), pp.71-84.

McKechnie, S.A.; Ennew, C.T.; Read, L.(1998)., "The Nature of The Banking Relationship: A Comparison of The Experiences of Male and Female Small Business Owners", International Small Business Journal, Vol.16 (3), pp.39-55.

McKechnie, S.A.; Leather, P.(1998)., "Likeability as a measure of advertising effectiveness: the case of financial services", Journal of Marketing Communications, Vol.4 (2), pp.63-85.

McKechnie, S.; Leather, P.; Ozuygun, S.(1997)., "Viewers' reactions to financial services commercials", Journal of Financial Services Marketing, Vol.1 (4), pp.375-388.



Chapters in Books

Ennew, C.T.; McKechnie, S.A.(1998)., "Consumer Buying Behaviour in Financial Services", in M Gabbot, G Hogg (ed) Consumer Behaviour and Services, pp.185-207, London, John Wiley.

McKechnie, S.(1997)., "Consumer Buying Behaviour in Financial Services: An Overview", in Financial Services Marketing: A Reader, pp.64-77.



Conferences

Bramall, C.; Schoefer, K.; McKechnie, S., 2004, "The Determinants and Consequences of Consumer Trust in e-Retailing", at Academy of Marketing Conference, University of Gloucestershire, July.

Tynan, C.; McKechnie, S., 2004, "Unwrapping Christmas in the UK", at 4th Consumer Management Academy Workshop, March, Manchester.

Winklhofer, H.; McKechnie, S.; Ennew, C., 2004, "Why Consumers Buy Financial Services Over The Internet: An Adaptation Of The Technology Acceptance Model", in the proceedings of the 33rd EMAC Conference, Murcia, Spain.

McKechnie, S.; Tynan, C., 2003, "Christmas as a British Consumption Experience", at BAM Conference 'Knowledge into Practice', Harrogate, September 2003.

Winklhofer, H.; Ennew, C.; McKechnie, S., 2003, "Cognitive and Affective Influences on Channel Use for Information Search", in the proceedings of the 32nd European Academy of Marketing Conference, University of Strathclyde, Glasgow, CD-ROM only.

Abou Aish, E.; Ennew, C.; McKechnie, S., 2002, "A Cross-National View On the Importance of Branding Financial Services for Small Business Customers", in the proceedings of the Academy of Marketing Science, 2002 Multicultural Conference, Valencia, Spain.

Abou Aish, E.; Ennew, C.; McKechnie, S., 2002, "The Importance of Branding Financial Services for Small Business Customers (The Egyptian Case)", in the proceedings of the Academy of Marketing Science, 2002 Multicultural Conference, Valencia, Spain.

Abou Aish, E.; Ennew, C.; McKechnie, S., 2001, "Bank Selection Criteria for Small Business Customers: A Cross National Conceptual Framework", in the proceedings of the Academy of Marketing Annual Conference, University of Cardiff, Cardiff.

McKechnie, S.; Richmond, J., 2001, "Consumer Perceptions of Product Placement in Movies", at International Conference on Marketing and Corporate Communications, Queens University Belfast.

McKechnie, S.; Richmond, J., 2001, "Consumer Perceptions of Product Placement in Films", at Academy of Marketing Annual Conference, University of Cardiff, Cardiff.

Black, N.; Lockett, A.; Ennew, C.; Winklhofer, H.; McKechnie, S., 2000, "Modelling Consumer Choice of Distribution Channels: An Illustration from Financial Services", at Academy of Marketing Conference, Derby University, UK.

McKechnie, S.A., 1998, "The role of affect in patient satisfaction judgements of general practitioner services", at 1998 Annual Conference of the Academy of Marketing, Sheffield Business School, Sheffield Hallam University.

Broderick, A.J.; Ennew, C.T.; McKechnie, S.A., 1997, "Perceptions of Price, Quality and Value: The Case of Catering Services", at Presented at Academy of Marketing Conference Proceedings.

Broderick, A.J.; Ennew, C.T.; McKechnie, S.A., 1997, "Perceptions of Value, Satisfaction and Loyalty: An Investigation Across Different Customer Contexts".



Discussion Papers

McKechnie, S.; Ennew, C.; Read, L., 1996, "The Nature of the Banking Relationship: A Comparison of the Experience of Male and Female Small Business Owners", Nottingham University Business School Discussion Paper, Nottingham University Business School.



Publications from 2005 to the present day

Journal Articles

McKechnie, S.; Nath, P.(2016)., "Effects of new-to-market e-store features on first time browsers", International Journal of Human-Computer Studies, Vol.90, pp. 14-26, forthcoming 2016.

Moin, s,; Devlin, J,; McKechnie, S.(2016)., "Magic of Branding: The role of \'Pledge\'. \'Turn\' and \'Prestige\' in Fostering Consumer Trust in Financial Services", Journal of Financial Services Marketing, Vol.21 (2), pp. 113-126.

Nath, P.; McKechnie, S.(2016)., "Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores", Journal of Business Research, Vol.69, pp. 1572-1576.

Moin, S.; Devlin, J.; McKechnie, S.(2015)., "Trust in financial services: Impact of institutional trust and dispositional trust on trusting belief", Journal of Financial Services Marketing, Vol.20 (2), pp. 91-106.

Tynan, C.; McKechnie, S.; Hartley, S.(2014)., "Interpreting value in the customer service experience using customer dominant logic", Journal of Marketing Management, Vol.30 (9-10), pp. 1058-1081, DOI:10.1080/0267257X.2014.934269.

Abou Aish, E.; McKechnie, S.; Abosag, I.; Hassan, S.(2013)., "The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework", International Journal of Consumer Studies, Vol.37 (2), pp. 165-171, DOI: 10.1111/j.1470-6431.2012.01108.x.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A.(2013)., "Would You Believe It? A detailed investigation of believability in comparative price advertising", Journal of Marketing Management, pp. 1-19, DOI:10.1080/0267257X.2012.715489.

McKechnie, S.; Devlin, J.; Ennew, C.; Smith, A.(2012)., "Effects of discount framing in comparative price advertising", European Journal of Marketing, Vol.46 (11), pp. 1501-1522,, DOI:10.1108/03090561211259952.

Songailiene, E.; Winklhofer, H.; McKechnie, S.(2011)., "A Conceptualisation of Supplier-Perceived Value", European Journal of Marketing, Vol.45 (3), pp 383-418.

Tynan, C.; McKechnie, S.; Chhuon, C.(2010)., "Co-creating Value for Luxury Brands", Journal of Business Research, Vol.63 (11), pp. 1156-1263, 10.1016/j.jbusres.2009.10.012.

Tynan, C.; McKechnie, S.(2009)., "Experience Marketing: a review and reassessment", Journal of Marketing Management - Special 25th anniversary edition, Vol.25(5/6), pp. 501-517.

Tynan, C.; McKechnie, S.(2009)., "Hedonic Meaning through Christmas Consumption: A Review and Model", Journal of Customer Behaviour, Vol.8(3), pp. 237-255.

Devlin, J.; McKechnie, S.(2008)., "Consumer perceptions of brand architecture in financial services", European Journal of Marketing, Vol.42(5/6), pp.654-666.

McKechnie, S.; Tynan, C.(2008)., "Halloween in a material world: trick or treat?", Journal of Marketing Management, Vol.24(9), pp. 1011-1023.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A.(2007)., "A Study of Comparison Price Advertising Incorporating A Time-Limited Offer", Journal of Product and Brand Management, Vol.16 (4), pp. 280-285.

Devlin, J.; McKechnie, S.(2007)., "Financial Advice: What Consumers Need to Know", Consumer Policy Review, Vol.17 (1), pp. 31-35.

Lo, S.; McKechnie, S.(2007)., "Perceptions of Service Quality and Sacrifice in Patients with Minor Medical Conditions using Emergency Care", International Journal of Clinical Practice, Vol.61 (4), pp. 596-602.

McKechnie, S.(2007)., "Integrating Intelligent Systems into Marketing to Support Market Segmentation Decisions", International Journal of Intelligent Systems in Accounting, Finance and Management, Vol.14, pp. 117-127.

McKechnie, S.; Tynan, C.(2006)., "Social Meaning in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals", Journal of Consumer Behaviour, Vol.5 (2), pp.130-144.

McKechnie, S.; Winklhofer, H.; Ennew, C.(2006)., "Applying the Technology Acceptance Model to Online Retailing of Financial Services", International Journal of Retail and Distribution Management, Vol.34 (4/5), pp. 388-410.



Chapters in Books

McKechnie, S.(2013)., "British Airways tell Britons 'Don't Fly'", in Bradley N and J Blythe (ed) Demarketing, Routledge, forthcoming 2013.

Tynan, C.; McKechnie, S.(2010)., "Experience Marketing: A review and reassessment", in Baron, Steve (ed) Services Marketing : A Focus on Customer Experience and the Changing Roles of Customers and Consumers, (3), Sage Publications Pvt Ltd.

Devlin, J.; McKechnie, S.(2009)., "Consumer Perceptions of Brand Architecture in Fiancial services", in Dall'Olmo Riley (ed) Brand Management, (3 Part A), Sage Publications Pvt Ltd.



Conferences

Tynan, A.C., and McKechnie, S, 2016, "Conceptualising Brand Experience in a Luxury Setting", in Academy of Marketing Conference, Newcastle Business School, Northumbria University, 4-7th July.

McKechnie, S.; Tynan, C., 2015, "Showing off or fitting in: Contemporary Luxury Consumption Angst amoungst Chinese Generations Y Comsumers", in Academy of Marketing Conference, University of Limerick, 7-9 July.

McKechnie, S.; Tynan, C.; Liu, M., 2015, "Fitting in or standing out: luxury brand consumption amongst China's post-80s consumers", in Global Fashion Management Conference, University of Florence 25-28 June.

Moin, S.; Devlin, J.; McKechnie, S., 2015, "Magic of Branding: The role of Pledge Turn and Prestige in Fostering Consumer Trust in Financial Services", at Academy of Marketing Conference, University of Limerick, 7-9 July.

Nath, P.; McKechnie, S., 2015, "Task Facilitative tools, choice goals, and risk averseness: A process-view study of e-stores", at Global Innovation and Knowledge Academy, University of Valencia, Spain, July.

Malone, S.; Tynan, C.; McKechnie, S., 2014, "The role of emotion in value creation: understanding the customer sphere", at AMA SERVSIG (International Service Research Conference), Thessaloniki, Greece, June 13-15th.

Moin, S.; Devlin, J.; McKechnie, S., 2014, "An Investigation into the Impact of Brand Experience on Consumer Trust in the Context of UK Financial Services Sector", at Academy of Marketing Conference, Bournemouth University, July.

Nath, P.; McKechnie, S., 2013, "Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores", at Marketing Science conference, University, Istanbul, July.

Tynan, C.; McKechnie, S.; Hartley, S., 2013, "Speed, steps and skid pans: Value co-creation through car experience days", at Academy of marketing conference, The University of South Wales, Cardiff, 8th-11th July, Winner of the events marketing track prize.

Nath, P.; McKechnie, S., 2012, "E-Store Attributes and Website Usage: Exploring the Differences between Maximizers and Satisficers.", at ISCTE Business School, Lisbon University Institute, Lisbon, Portugal..

Xun, J.; Nath, P.; McKechnie, S., 2012, "Relationship Marketing from a Customer Self-determined Perspective.", at Academy of Marketing, Southampton Management School, Southampton..

McKechnie, S.; Nath, P., 2011, "The Impact of Personalization and Interactivity on Choice Goal Attainment and Decision Satisfaction.", at INFORMS Marketing Science Conference, Rice University, Houston, USA..

McKechnie, S.; Tynan, C., 2011, "Co-creating Luxury Brand Value Online. Special Session: On the Luxuries of Life: Paradox and Progress of the Luxury Brand", at AMS World Marketing Congress Conference, Reims, France, July.

McKechnie, S.; Tynan, C., 2011, "Co-creating Value in Online Customer Environments for Luxury Brands", at 7th Thought Leaders International Conference in Brand Management, UniversitÓ della Svizzera Italiana, March.

Nath, P.; McKechnie, S., 2011, "The Impact of Personalisation and Interactivity on Website Effectiveness.", at European Marketing Academy, University of Ljubljana, Ljubljana, Slovenia..

McKechnie, S.; Tynan, C., 2010, "Burberry: The Chequered History of a Luxury Brand", in Academy of Marketing Conference, Coventry University, Coventry, July 6th- 9th.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2009, "Price Promotion and Attribute Framing: An Experimental Investigation", in Joint International Association for Research in Economic Psychology/Society for the Advancement of Behavioural Economics Conference 2009, Halifax, Canada.

McKechnie, S.; Tynan, C., 2009, "Cultivating Luxury Brand Value in Difficult Times", in 5th International Colloquium of The Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. Claire College, Cambridge, September.

Tynan, C.; McKechnie, S., 2009, "Staying at the cutting edge: Co-creating value for luxury goods offline and online", in Academy of Marketing Conference, Leeds Metropolitan University, July.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2008, "Believability in Comparative Price Advertising", in Academy of Marketing Conference 2008, Aberdeen. UK.

McKechnie, S.; Tynan, C., 2008, "Halloween in a Material World: Trick or Treat?", in Academy of Marketing Conference, The Robert Gordon University, Aberdeen, July, Winning track prize for the Best Paper Relating to Children and Youth.

Tynan, C.; McKechnie, S., 2008, "Co-creating Value through Experience Marketing", in Academy of Marketing Conference, The Robert Gordon University, Aberdeen, July.

Tynan, C.; McKechnie, S.; Chhuon, C., 2008, "Creating Customer Value in the Luxury Goods Marketplace", in Thought Leaders International Conference on Brand Management, University of Birmingham, April.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2007, "The Impact of Price Comparison Advertising on Consumers: The Case of Package Holidays", at Australian and New Zealand Marketing Academy Conference, University of Otago, New Zealand.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2007, "Attribute Framing in Former Price Comparison Advertisements", in 53rd Annual American Council on Consumer Interests Conference, St. Louis, USA.

McKechnie, S.; Devlin, J.; Ennew, C.; Smith, A., 2007, "The Impact of Semantic Cues in Former Price Comparison Advertisements", at Australia and New Zealand Marketing Academy Conference, University of Otago, New Zealand.

McKechnie, S.; Devlin, J.; Ennew, C.; Smith, A., 2007, "Framing Effects and Price Promotions: An Examination of the Influence of Discount Presentation Format on Consumers' Evaluations and Behavioural Intentions", at Australia and New Zealand Marketing Conference, Dunedin, New Zealand.

McKechnie, S.; Devlin, J.; Ennew, C.; Smith, A., 2007, "The Impact of Semantic Cues in Former Price Comparison Advertisements", in the proceedings of the Academy of Marketing Conference, Kingston Business School, London, July.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2006, "Would you Believe it? A Detailed Investigation of Believability in Comparative Price Advertising", at American Marketing Association Marketing and Public Policy Conference, Long Beach, California.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2006, "Price Comparison Advertising: A Multi-Sector Analysis", in EMAC Conference, Athens, Greece.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2006, "The Impact of Price Comparison Advertising on Consumers: A Service Sector Analysis", in Academy of Marketing Conference, Middlesex University Business School, London.

Devlin, J.; McKechnie, S., 2006, "Consumer Perceptions of Brand Architecture in Financial Series", at 2nd Annual Colloquium: The Academy of Marketing's Brand and Corporate Reputation SIG, Manchester Business School.

Gerrard, P.; Devlin, J.; Cunningham, B.; McKechnie, S., 2006, "Consumers' Adoption of Internet Banking: A Qualitative Study", in Financial Services Marketing Conference, Fordham University, New York, USA.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2005, "A Study of Comparison Price Advertising Incorporating a Time-Limited Offer", in Annual Pricing Conference, Fordham University, New York.

Devlin, J.; Ennew, C.; McKechnie, S.; Smith, A., 2005, "Our Price or Their Price: A Taxonomy of Price Comparison Offers", in Academy of Marketing Conference Proceedings, Dublin.

Devlin, J.; McKechnie, S., 2005, "Consumer Perceptions of Brand Architecture in Financial Services", in Academy of Marketing Conference Proceedings, Dublin.

Tynan, C.; McKechnie, S., 2005, "Fantasy, Feelings and Fun at Christmas: An Account of Hedonic Meanings in the British Consumption Experience", in the proceedings of the Academy of Marketing Conference, Dublin Institute of Technology, July.

Tynan, C.; McKechnie, S., 2005, "Sacralising the Profane: Creating Meaning with Christmas Consumption in the UK", in Euopean Advances in Consumer Rsearch, Sweden: Association for Consumer Research.

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
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