UK Campus
Nottingham University Business School

Dr Robert Cluley

Assistant Professor in Marketing
Tel: +44 (0) 115 8466693
Location: B76 (North Building, Jubilee Campus)

Welcome to Robert Cluley's Nottingham University Business School web pages. Please select from the menu for more information on my research and teaching activities.

Research Interests
Advertising regulation; Advertising technologies; Creative organizations and buildings.

Administrative Roles
International Study Coordinator
MSc Marketing Admissions Tutor

Memberships, Directorships, Fellowships & Awards
2006 - Ongoing    Centre for Philosophy and Political Economy (
2013 - Ongoing    Editorial Board Member of "Marketing Theory"
2014 - 2016    Honorary Lecturer, University of St Andrews
2013 - 2013    Major Works Handbook Co-Editor: New Directions in Critical Marketing Studies Vol. 1-4 (Sage)
2013 - 2013    Guest Editor, Marketing Theory Special Issue on 'Psychoanalysis and Marketing' (
2011 - 2012    Academy of Marketing
2011 - 2012    Society for the Study of Symbolic Interaction
The following lists my publications from 1996 to the present day.

Journal Articles

Cluley, R.(2015)., "Comsumption and repression", Marketing Theory, forthcoming 2015.

Cluley, R.; Brown, S.(2015)., "The individualised consumer sketching the new mask of the consumer", Journal of Marketing Management, Vol.311-2, pp. 107-122.

Green, W.; Cluley, R.(2015)., "Fields of radical innovation making sense of organizational cultures and radical innovation", Industrial Marketing Management, forthcoming 2015.

Cluley, R.(2013)., "What makes a management buzzword buzz?", Organization Studies, Vol.34 (1), pp. 33-43.

Cluley, R.(2013)., "Downloading deviance symbolic ineractionism and unauthorised file-sharing", Marketing Theory, Vol.3, pp. 263-274.

Cluley, R.(2012)., "Art Words and Art Worlds: The Methodological Importance of Language Use in Howard S. Becker's Sociology of Art and Cultural Production", Cultural Sociology, Vol.6 (2), pp. 201-216.

Cluley, R.; Dunne, S.(2012)., "From commodity fetishism to commodity narcissism", Marketing Theory, Vol.12 (3), pp. 251-265.

Cluley, R.(2011)., "The Organization of Santa: Fetishism, Ambivalence and Narcissism", Organization, Vol.18 (6), pp. 777-792.

Cluley, R.; Harvie, D.(2011)., "Comment on David Graeber's "Consumption"", Current Anthropology, Vol.52 (4), pp. 502-503.

Cluley, R.(2009)., "Engineering great moments: The production of live music", Consumption, Markets and Culture, Vol.12 (4), pp. 373-388.

Cluley, R.(2009)., "Chained to the Grassroots: The Music Industries and DCMS", Cultural Trends, Vol.18 (3), pp. 213-225.

Crook, C.; Cluley, R.(2009)., "The teaching voice on the learning platform: seeking classroom climates ithin a virtual learning environment", Learning, Media & Technology, Vol.34 (3), pp. 199-212.

Cluley, R.(2008)., "The Psychoanalytic Relationship between Leaders and Followers", Leadership, Vol.4 (2), pp. 201-212.

Chapters in Books

Cluley, R.(2010)., "Critical Theory", in Tadajewski, M, MacLaran, P, Parsons, E and Parket, M (ed) Key Concepts in Critical Management Studies, pp. 92-96, London: Sage.

Current Research Activities
Robert's research focuses on the social study of marketing.

His research analyses contemporary market management techniques including discrimination, segmentation, targeting, profiling and data mining. He is particularly interested in systems which track and target particular consumer groups online and in retail stores such as Google Analytics and "Beacons".

He discusses his research on the Social Studies of Marketing blog (

International Collaborations, Organisation & Contributions
2013 - 2013    Track Chair 'Psychoanalysis and Marketing' Macromarketing Conference, Toronto
2008 - 2010    ESRC +3 Open Competition Doctoral Research Scholarship
2006 - 2008    Critical Management Studies Research Scholarship, University of Leicester
2008 - 2008    Visiting PhD Researcher (April-August), Copenhagen Business School
2011 -      Best paper, Academy of Marketing Conference 2011 (Critical marketing stream)
I am currently supervising the following Research Students:

Myria Kkalis
Robert is responsible for teaching at various levels in the business school. Currently, he is module leader for modules in advertising and marketing communications. Robert's modules are designed to provide students with a sound grasp of key ideas, theories and concepts in these topics. They also offer students the opportunity to develop an advanced understanding of contemporary marketing practices through the lens of modern social theory. He is committed to professional development in teaching practice,


Advertising, The Media & Marketing Communications


Marketing Communications

External Exminerships & Validations
2012 - Ongoing    Fellow of The Higher Education Academy

Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 84 66602
fax: +44 (0) 115 84 66667