Nottingham University Business School
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Dr Robert Cluley

BSc (Hons) (Lancaster University), MA (Nottingham), MSc (Leicester University), PhD (Leicester University), PGCHE (Leicester University)
Assistant Professor in Marketing

Division: Marketing
Tel: +44 (0) 115 8466693
Location: B76 (North Building, Jubilee Campus)

Robert joined Nottingham University Business School in 2012. Prior to this he worked at the School of Management at the University of Leicester. He holds a BSc (Hons) Management from Lancaster University, an MA Critical Theory awarded by the University of Nottingham, an MSc Management Research from the University of Leicester and was awarded his PhD by the University of Leicester.

In a gap from his studies after his first degree, Robert spent three years working in the manufacturing and building services industries in the UK. In 2006, he returned to management research after he was awarded a Critical Management Studies Scholarship by the University of Leicester. At Leicester he completed an MSc Management Research with distinction.

In 2008, he was awarded an ESRC Scholarship for his doctoral research project investigating the nature of cultural production in the music industries. His thesis, supervised by Professor Martin Parker and Dr Nick Ellis, was examined by Professor Alan Bryman and Professor Carl Rhodes.

Research Interests
Advertising regulation; Advertising technologies; Creative organizations and buildings.

Administrative Roles
International Study Coordinator
MSc Admissions Tutor (Marketing)
Robert is responsible for teaching at various levels in the business school. Currently, he is module leader for modules in advertising and marketing communications. Robert's modules are designed to provide students with a sound grasp of key ideas, theories and concepts in these topics. They also offer students the opportunity to develop an advanced understanding of contemporary marketing practices through the lens of modern social theory. He is committed to professional development in teaching practice,


Branding and Advertising

External Exminerships & Validations
2012 - Ongoing    Fellow of The Higher Education Academy
2014 - 2017    External Examiner UG/PG Marketing (Aberystwyth University)
Current Research Activities
Robert's research focuses on the social study of marketing.

His research analyses contemporary market management techniques including discrimination, segmentation, targeting, profiling and data mining. He is particularly interested in systems which track and target particular consumer groups online and in retail stores such as Google Analytics and "Beacons".

He discusses his research on the Social Studies of Marketing blog (

International Collaborations, Organisation & Contributions
2013 - 2013    Track Chair 'Psychoanalysis and Marketing' Macromarketing Conference, Toronto
2008 - 2010    ESRC +3 Open Competition Doctoral Research Scholarship
2006 - 2008    Critical Management Studies Research Scholarship, University of Leicester
2008 - 2008    Visiting PhD Researcher (April-August), Copenhagen Business School
2011 -      Best paper, Academy of Marketing Conference 2011 (Critical marketing stream)
I am currently supervising the following Research Students:

Linda Margaret Read Shepley
Myria Kkalis

Publications from 2005 to the present day

Journal Articles

Cluley, R.(2016)., "The depiction of marketing and marketers in the news media", European Journal of Marketing, Vol.50, forthcoming 2016.

Cluley, R(2015)., "Unwilling theory: A response to Hughes''Looking Elsewhere'", Organization, Vol.22(6), 788-792.

Cluley, R.; Brown, S.(2015)., "The individualised consumer sketching the new mask of the consumer", Journal of Marketing Management, Vol.31, pp. 107-122.

Cluley, R(2014)., "Sexual fetishism in organizations: The case of journal list fetishism", Organization, Vol.21(3), 314-328.

Cluley, R.(2014)., "Comsumption and repression", Marketing Theory, Vol.15 (3), pp. 365-379.

Green, W.; Cluley, R.(2014)., "Fields of radical innovation making sense of organizational cultures and radical innovation", Industrial Marketing Management, Vol.43 (8), pp. 1342-1350.

Cluley, R.(2013)., "Downloading deviance symbolic ineractionism and unauthorised file-sharing", Marketing Theory, Vol.3, pp. 263-274.

Cluley, R.(2013)., "What makes a management buzzword buzz?", Organization Studies, Vol.34 (1), pp. 33-43.

Cluley, R.(2012)., "Art Words and Art Worlds: The Methodological Importance of Language Use in Howard S. Becker's Sociology of Art and Cultural Production", Cultural Sociology, Vol.6 (2), pp. 201-216.

Cluley, R.; Dunne, S.(2012)., "From commodity fetishism to commodity narcissism", Marketing Theory, Vol.12 (3), pp. 251-265.

Cluley, R.(2011)., "The Organization of Santa: Fetishism, Ambivalence and Narcissism", Organization, Vol.18 (6), pp. 777-792.

Cluley, R.; Harvie, D.(2011)., "Comment on David Graeber's "Consumption"", Current Anthropology, Vol.52 (4), pp. 502-503.

Cluley, R.(2009)., "Chained to the Grassroots: The Music Industries and DCMS", Cultural Trends, Vol.18 (3), pp. 213-225.

Cluley, R.(2009)., "Engineering great moments: The production of live music", Consumption, Markets and Culture, Vol.12 (4), pp. 373-388.

Crook, C; Cluley, R(2009)., "The teaching voice on the learning platform: seeking classroom climates within a virtual learning environment", Learning, Media and Technology, Vol.34(3), 199-213.

Cluley, R.(2008)., "The Psychoanalytic Relationship between Leaders and Followers", Leadership, Vol.4 (2), pp. 201-212.

Chapters in Books

Coogan, T.; Cluley, R.(2015)., "Servicescapes, People, Brands, and Marketing Management Looking to the Future of Consumer Disability Research Through Disability Studies", in Bolt, D. and Penketh, C (ed) Disability, Avoidance and the Academy, Routledge.

Cluley, R.(2010)., "Critical Theory", in Tadajewski, M, MacLaran, P, Parsons, E and Parket, M (ed) Key Concepts in Critical Management Studies, pp. 92-96, London: Sage.


Kkalis, M.; Smith, A.; Cluley, R., 2015, "Exploring organisational cross-functional processes in transforming customer data into marketing strategy", at British Academy of Management, BAM conference , portsmouth, UK.



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667