Nottingham University Business School
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Business Intelligence in the Digital Economy

Please note that the following information may be subject to change.

Module Convenor:  Duncan R. Shaw

Module Content:
This module explores the role of Business Intelligence (BI) in transforming the way companies strategize and organize for change to induce sustainable growth and innovation, new organizational forms, and intellectual property. BI is prevalently relevant to the digital economy. Being digitally fluent is a must to lead and manage, and to respond to changes in competition and markets.

Module Aims:
Learning how to lead and manage digital initiatives and/or to identify digital opportunities; devising digital strategy to respond to changes in markets and competition; standing yourself in better stead by acquiring the core competences in digital thinking and implementation.
Topics include: text and web mining for BI; Big Data; competitive intelligence; emerging trends in BI: pervasive BI, BI 2.0 (social media and BI), and mobile BI (ubiquitous computing and cloud services); API strategy; Competing for complementors; collective and crowd wisdom, analytics and/or decision as a Service; privacy management on social media; digital platforms including market structure and organization, multisided platform models; privacy metrics for personal data markets; privacy-enhancing technologies relating to personal data markets.

Module Assessment:
Individual Essay (3,000 words) (70%); Presentation (Group 15 min inc Q & A) (30%)

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Nottingham University Business School

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