Nottingham University Business School
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New Product/Service Development and Management

Please note that the following information may be subject to change.

Module Convenor:  Helen Perks

Module Content:
The ability to develop and manage new product and services is crucial for the long-term survival of the firm and lies at the heart of the marketing concept.
This module is designed to develop an appreciation of the latest theory and practice in the management and development of new products and services. This module will explore the strategic role of new product/services in creating a competitive advantage and the associated strategic management decisions. The importance of understanding the dynamic changing marketing environment and the role of market learning in the development processes will be explored. In addition the uses of traditional and non-traditional market research approaches for identifying customer needs are examined. New product and service development processes will be evaluated. This includes the ideation process, user involvement and role of creativity. Finally the module will focus on launch management and marketing communications.

Module Aims:
Innovative products and services are the lifeblood of the organisation in a competitive market place. Therefore, the aims of this module are:
To understand the role of marketing in the development of innovative new products and services.
To understand the strategic and financial importance of new product and services.
To investigate traditional and non-traditional market learning/ research techniques
To explore sources of new product ideas, concepts and creativity.
To explore new product /service development models and practices

Module Assessment:
2 Hour Examination (100%)

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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667