Nottingham University Business School
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International Business Strategy

Please note that the following information may be subject to change.

Module Convenor:  Chengqi Wang

Module Content:
Approaches to strategy for international businesses; cases and examples of international businesses.

Module Aims:
The module's principle aim is to develop understanding of international business strategy and practice application of it through cases and examples. The module focus is on the assessment of challenges and strategies facing international managers. Detailed case-studies are examined, illustrating more general points by referring to firms and entrepreneurs that have set important benchmarks in business performance and globalisation.

Module Assessment:
2 Hour Examination (50%); Group Coursework (3,000 words) (50%)


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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk