Nottingham University Business School
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Entrepreneurship Business Plan

Please note that the following information may be subject to change.

Module Convenor:  Chris Mahon

Module Content:
Students will be expected to develop a real business concept and take it through to a business plan. This will requires an assessment of the IP position, a marketing analysis, producing a business strategy and a financial analysis. Students will be assisted in taking the plan to fruition.

Module Aims:
An important feature of the MSc programme in Entrepreneurship is the wide application of experiential learning. The students learn a broad knowledge of business practice and develop a range of skills in the core modules at the start of the course. The business plan is an opportunity for the students to draw all these aspects together.

Module Assessment:
14,000 Words Business Plan (70%); Individual Presentation (30%)

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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667