Nottingham University Business School
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Entrepreneurship and Creativity

Please note that the following information may be subject to change.

Module Convenor:  Isobel O'Neil

Module Content:
The module focuses upon developing understanding of how social theory has contributed to understanding entrepreneurship. Entrepreneurship is analysed from multiple disciplines (e.g., psychology, sociology, and economics) to help students establish the connections between individual and group creativity, organizational emergence and institutional conditions that support entrepreneurial value creation. The course culminates in a process when the students identify, evaluate and pitch a novel entrepreneurial opportunity. Through case studies, prototyping exercises, directed reading and discussions, the course will enable students to develop their creative problem solving abilities. These are vital for the development, evaluation and application of ideas and concepts with commercial potential.

Module Aims:
The main aims of this module are to:-
Enable students to understand the main elements of entrepreneurship in theory and practice.
To encourage students to develop an understanding of entrepreneurial creativity through the use of creative problem solving techniques and an exploration of their own learning and thinking styles.
To enable students to generate, evaluate and apply new ideas and concepts to a business planning process.

Module Assessment:
Individual Reflective Report (using Ingenuity online) (50%); Group Report (3,000 words) (35%); Group Presentation (5 mins & 10 mins Q&A + powerpoint presentation) (15%)

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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667