Nottingham University Business School
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Technology Entrepreneurship

Please note that the following information may be subject to change.

Module Convenor:  Andrew Greenman

Module Content:
The aim of this module is to offer students an appreciation of the entrepreneurial actions involved in the commercial exploitation of new science and technology inventions. This type of activity is increasingly recognized as vital for the commercialization of technology from Universities and research institutes into knowledge-driven organizations. Political and sociological debates about the significance of technology transfer from universities will also be considered. The importance of intellectual property and patenting as a key asset in technology entrepreneurship will feature strongly in the module. Students will gain practical experience by researching and devising entrepreneurial strategies for commercializing novel science and technology ideas. This will require working with real patents and patent searching to critically examine contextual (e.g., between industrial sectors and countries) and strategic differences (e.g., licensing deals, collaborations and new venture creation). Technology entrepreneurs, Science Incubator managers and related professional services (e.g., IP lawyers, investors) will assist with the module at appropriate points.

Module Aims:
The main aims of this module are to:-

Enable students to understand the main elements of technology entrepreneurship (e.g., finance, marketing and Intellectual Property) and to apply these to exploiting novel science and technology ideas.

Encourage students to develop entrepreneurial capabilities (e.g., opportunity recognition, judgment, strategy and communication) necessary to evaluate the commercial potential of a science and technology based idea.

Module Assessment:
Individual Business Report (3,500 words) (60%); Group Presentation (15 mins & 5 mins Q&A) (30%); Individual Presentation Skills (10%)

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Nottingham University Business School

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