Nottingham University Business School
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Marketing Management in China and Emerging Markets

Please note that the following information may be subject to change.

Module Convenor:  Yanan Feng

Module Content:
The module covers the following main topics:
Understanding Marketing Management in China and Emerging markets
Capturing Marketing Insights
Connecting with Customers
Building Strong Brands
Shaping the Market Offerings
Delivering Value
Communicating Value
Creating Successful Long-Term Growth

Module Aims:
The module aims to develop students' knowledge and understanding of the theory and practice of marketing management in China and emerging markets.

Module Assessment:
Examination (70%); Coursework, Group, 4,000 words (30%)

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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667