Nottingham University Business School
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Consumers and Markets

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N11401

Semester: Spring

Convenor: Teresa Pereira Heath

Credits & Level: 10 credits; Level 1

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to qualifying year Business School students. CANNOT be taken if already taken/taking N12105 Introduction to Marketing A

Delivery: 11 two-hour lectures and 2 one-hour tutorials

Assessment: One 1.5-hour examination (100%)

Exam Format:Answer TWO questions out of a choice of FIVE

Summary of Content This module will cover the ways in which marketing & consumption drive business and shape society. It will provide an historical perspective, consider marketing professions & leadership within organisational contexts, and examine contemporary environments for marketing & consumption with particular attention to globalisation, innovation (including the transformative force of new technologies), and ethical & sustainability issues.

Aims The purpose of this module is to develop an understanding of the contexts in which markets develop, and marketing and consumption are practiced, to enable students to develop a personal and critical perspective prior to studying the technical aspects of marketing management.

Key Words: Consumers, markets, marketing

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The management of customer expectations, relationships and development of service excellence
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
Intellectual skills
This module develops:
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetitie for development.
Transferable (key) skills
This module develops:
  • Articulating and effectively explaining information
  • Emotional intelligence and empathy



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk