Nottingham University Business School
  • Print
   
   

Entrepreneurship and Business

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N11440

Semester: Autumn

Convenor: Hannah Noke

Credits & Level: 10 credits; Level 1

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all students.

Delivery: 8 two-hour lectures and 6 one-hour mentored seminars

Assessment: Individual Report / Case Study (1,500-2,000 words) (55%); Group Project - Video Presentation (35%) (35%); Learning Barometer reflections (250 words per submission) (10%)

Summary of Content The course presents a formal analysis of entrepreneurship in theory and practice leading on to a consideration of creativity and business concept generation. The course concludes with the practical application of these theories and concepts in business planning and business concept presentation.

Aims This module will encourage students to:

Consider entrepreneurship in theory and practice.
Approach ideas generation in a creative manner.
Understand the usefulness of entrepreneurial skills in multiple contexts.
Understand the role and nature of new business concepts and their development.

Key Words: Entrepreneurship, innovation, creativity, video presentation

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development, access and operation of markets for resources, goods and services
  • The management of customer expectations, relationships and development of service excellence
  • The sources, uses and management of finance
  • The management of resources
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools
  • The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
  • Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetitie for development.
  • People management, to include communications, team building, leadership and motivating others
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
  • The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • An awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time
  • Ability to work with people from a range of cultures
  • Articulating and effectively explaining information
  • Building and maintaining relationships
  • Emotional intelligence and empathy



Back to Module List
 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk