Nottingham University Business School
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Business Economics

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N11607

Semester: Autumn

Convenor: Natalie Moore

Credits & Level: 10 credits; Level 1

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to qualifying year students only. CANNOT be taken if taking/taken N11606 Microeconomics for Business A, N11115 Microecomics for Business B1. CANNOT be taken by students from the School of Economics.

Delivery: 10 two-hour lectures and 4 one-hour tutorials

Assessment: One 1.5 hour examination (50%) and one 1,500 word individual coursework (50%)

Exam Format:The paper contains 40 multiple choice questions. Students should answer ALL 40 questions. All correct answers carry equal marks. Incorrect answers will receive a negative mark. No penalty is incurred if no answer is given.

Summary of Content This module introduces students to the microeconomic theory of the market and the firm. Topics covered include:

Market Demand; Supply and Equilibrium; Firm Production and Costs; Market Structure; Perfect Competition; Monopolistic Competition; Oligopoly; Monopoly; Consumer Theory and Market Failure.

Aims To introduce students to key microeconomic tools and concepts in order to prepare them for Level 2 economic modules.

Key Words: Microeconomics; Market Mechanism; Demand; Supply and Equilibrium; Production Function; Production Costs Function; Perfect Competition; Monopoly; Oligopoly; Consumer Theory; Market Failure

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The development, access and operation of markets for resources, goods and services
  • The management of resources
  • A coherent core of economic principles, including the microeconomics of decision and choice, production and exchange.
    Understanding extends to economic policy, analytical methods and model-based argument.
    Ability to apply core economic theory and economic reasoning to applied topics.
    The application of economics, in particular the fields of business economics and industrial economics.
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
  • The ability to apply business models to business problems and phenomena
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time
  • Articulating and effectively explaining information



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk