Nottingham University Business School
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International Entrepreneurship

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N12012

Semester: Spring

Convenor: Lorna Treanor

Credits & Level: 10 Credits, Level 2

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all Part I and Part II students.

Delivery: 11 x ninety-minute lectures and 2 x 2-hour seminars

Assessment: One 1,500 words individual coursework (50%); One 2,500-3,000 word group report (50%)

Summary of Content The module will develop students' understanding of entrepreneurship in an international context through considering a range of key issues and topics. The module adopts a critical and broad-ranging social science approach to the subject and aims to provide students with the ability to analyse entrepreneurship from an international perspective within the context of a wide range of management, organisation studies and social science debates. The module focuses on both the conceptual aspects of international entrepreneurship as well as practical elements in order to equip the student with a valid grounding of both theory and practice.

Aims The overall aim of this module will be to educate students on the theoretical and practical aspects of developing and growing an entrepreneurial business internationally and advance cross-national comparisons of entrepreneurial activity. Students will develop insights, tools, concepts, and skills necessary to understand the challenges and opportunities of international entrepreneurship.

Key Words: International, entrepreneurship, SMEs, strategy, culture, global markets

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development, access and operation of markets for resources, goods and services
  • The management of resources
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
  • The design, development of organisations, including cross-cultural issues, change, diversity and values
  • Understanding the process of growing a (small) business through internationalisation strategies and the issues to be considered.
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
  • The ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes
  • International and cultural awareness.
Transferable (key) skills
This module develops:
  • An awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time
  • Ability to work with people from a range of cultures
  • Articulating and effectively explaining information
  • Building and maintaining relationships

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Nottingham University Business School

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