Nottingham University Business School
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Strategic Management: Content and Analysis

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N12410

Semester: Autumn

Convenor: Andrew Wild

Credits & Level: 10 Credits, Level 2

Pre-requisites: None.

Co-requisites: None.

Target Students: Available to all Part I or Part II students. CANNOT be taken by students who are taking/have taken N11111 (Introduction to Management Strategy) or N12616 (Management Strategy)

Delivery: 11 x ninety-minute lectures and 2 x sixty-minute seminars

Assessment: One 1.5 hour examination (100%)

Exam Format:Answer TWO essay questions from SIX

Summary of Content To aid the formulation of effective strategies, this module will introduce and analyse the fundamental tools and techniques of strategic management. Content will include:
The concept of strategy;
Environmental analysis (including the Five Forces framework, strategic groups, and scenario planning);
Internal resources and competencies (including the resource-based view, core competencies, and dynamic capabilities);
Positioning strategies (including Porter's Generic Strategies, Value Chain, and Blue Ocean Strategy);
Corporate Strategy and diversification (including portfolio matrices and Rumelt's diversification types);
The alignment of strategy and structure;
Growth methods, including M&A and strategic alliances.

Aims To provide students of management with the key tools, concepts and frameworks of strategic analysis

Key Words: Industry Analysis, Five Forces Framework, Positioning, Generic Strategies, Resource-based View, Core Competency Theory, Dynamic Capabilities, Diversification, Structure, Blue Ocean Strategy, Growth, Strategic Alliances.

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development, access and operation of markets for resources, goods and services
  • The management of resources
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design
  • The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
Transferable (key) skills
This module develops:
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time

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