Nottingham University Business School
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Sustainable Business Challenge

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N13100

Semester: Autumn

Convenor: Jeremy Hall

Credits & Level: 10 Credits, Level 3

Pre-requisites: N11440 (Entrepreneurship and Business) N11401 (Consumers and Markets) AND N12410 (Strategic Management: Content and Analysis) AND N12412 (Marketing Management).

Co-requisites: None.

Target Students: Available to Business School students only with the required pre-requisites

Delivery: 6 x two-hour lectures and 5 x two-hour group work seminars

Assessment: 2,000 word individual essay (50%); 3,000 word group portfolio (strategy doc comprising responses to weekly issues presented during mod) (50%)

Summary of Content This module simulates the challenges of running a large business and meeting the demands of stakeholders. Teams of students will play the role of the senior management team of a large UK corporation, and must deliver strategic change and react to tactical issues that unfold during the module. Each group will deliver responses to a series of unfolding challenges from customers, media, regulators, and other prominent stakeholders.

Aims This module aims to integrate learning from across management topics by exposing students to real-world challenges such as sustainability, responsibility, economic growth, competition, and megatrends. Students will be required to prioritise responses to issues and balance economic, social, environmental and reputational value.

Key Words: Sustainability, Strategy, Corporate Responsibility, Stakeholders, Innovation, Operations, Change Management

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk
  • The development, access and operation of markets for resources, goods and services
  • The management of customer expectations, relationships and development of service excellence
  • The use of accounting and other information systems for planning, control, and decision making
  • The management of the supply chain
  • The management of logistics
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
  • The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
  • The design, development of organisations, including cross-cultural issues, change, diversity and values
Intellectual skills
This module develops:
  • The ability to analyse facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
  • The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Numeracy and quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena
  • Self-analysis and awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetitie for development.
  • People management, to include communications, team building, leadership and motivating others
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
Transferable (key) skills
This module develops:
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media
  • An awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence
  • Self-management and a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time
  • Articulating and effectively explaining information
  • Building and maintaining relationships



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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk