Nottingham University Business School
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Marketing and Society

Please note that the following information may be subject to change.

Programme: Undergraduate

Module Code: N13501

Semester: Autumn

Convenor: Sally Hibbert

Credits & Level: 10 credits; Level 3

Pre-requisites: N11401 (Consumers and Markets) or N12412 (Marketing Management) or N12105 (Introduction to Marketing A).

Co-requisites: None.

Target Students: Available to all Part I and Part II students with the required pre-requisites N11401 Consumers and Markets or N12412 Marketing Management of N12105 Introduction to Marketing A.

Delivery: 11 one-hour lectures; 2 two-hour seminars

Assessment: One 1.5-hour exam (100%)

Exam Format:Exam to contain two sections - Sections A & B. Students to answer One question from a choice of Three in each section.

Summary of Content An overview of marketing and society, macro-marketing issues, responsible and sustainable marketing, consumer response to marketing activities, marketing's impact on society and consumption.

Aims This module explores issues at the interface of marketing and society including:

Macro-marketing Issues
How the changing political, economic and social environment is affecting marketing decision making
Responsible and sustainable marketing
Consumer rights, responsibilities and resistance
Issues of the consumer society

Key Words: Macro marketing; Responsible and sustainable marketing; Critical Marketing; Consumer responsibility and resistance; Consumption; Society

Learning Objectives & Outcomes Knowledge and understanding
This module develops a knowledge and understanding of:
  • The development, access and operation of markets for resources, goods and services
  • The management of customer expectations, relationships and development of service excellence
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
Intellectual skills
This module develops:
  • Conceptual and critical thinking, analysis, synthesis and evaluation
Professional practical skills
This module develops:
  • Commercial acumen based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty
Transferable (key) skills
This module develops:
  • Articulating and effectively explaining information

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