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"The Work of Film in the Age of Fordist Mechanization" by Dr. Lee Grieveson, University College London This talk describes and analyses the Ford Motor Company’s extensive use of film in the 1910s and 1920s. It will be argued that Ford’s use of film connected to other practices at the company to establish the new mass production processes and strategies of worker control that were central to the formation of the political economy of advanced capitalism. Lee Grieveson is Reader in Film Studies and Director of the Graduate Programme in Film Studies at University College London. He has taught previously at the University of Exeter, at King’s College, London, and as a Visiting Associate Professor at Harvard University. He is the author of Policing Cinema: Movies and Censorship in Early Twentieth Century America (Berkeley: University of California Press, 2004), which was awarded honourable mention in the Society for Cinema and Media Studies Katherine Singer Kovacs Book Award in 2005.
This talk describes and analyses the Ford Motor Company’s extensive use of film in the 1910s and 1920s. It will be argued that Ford’s use of film connected to other practices at the company to establish the new mass production processes and strategies of worker control that were central to the formation of the political economy of advanced capitalism.
Lee Grieveson is Reader in Film Studies and Director of the Graduate Programme in Film Studies at University College London. He has taught previously at the University of Exeter, at King’s College, London, and as a Visiting Associate Professor at Harvard University. He is the author of Policing Cinema: Movies and Censorship in Early Twentieth Century America (Berkeley: University of California Press, 2004), which was awarded honourable mention in the Society for Cinema and Media Studies Katherine Singer Kovacs Book Award in 2005.
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