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Joanne Lim

Associate Professor, Faculty of Arts

Contact

  • workRoom EA16 Block E
    Malaysia Campus
    Jalan Broga
    43500 Semenyih
    Selangor Darul Ehsan
    Malaysia
  • work+6 (03) 8924 8197
  • fax+6 (03) 8924 8020

Expertise Summary

Dr Joanne Lim is Associate Professor and Deputy Head of the School of Modern Languages and Cultures, University of Nottingham (Malaysia Campus). She is also Director of International Summer Schools (UNMC) and Deputy Director of the Centre for the Study of Communications and Culture. Recently awarded the Nottingham Chancellor's Award for her contribution to the overall teaching and learning experience at the University, Joanne teaches at all levels of the International Communications Studies programmes and the MA in Cultural Studies, particularly in the areas of Media and Cultural Studies, Political Communication, Cultural Policy, and the Creative Industries.

Her research is concerned with discourses on media and globalization, which explores the politics and implications of (new/social) media within Asian transformations (identities, cultures and state politics). She is also interested in the areas of youth engagement and participatory culture in Southeast Asia. She completed a six-nation International Development Research Centre (IDRC, Canada) funded Pan-eGov project on 'Youth, ICTs, and Political Engagements in Asia' and is currently leading two research projects on 'Social Media and Youth Agency in Malaysia' and 'Youth Theatre: Fostering Interculturality Through the Performing Arts in Malaysia'. Her work has been published in books and academic journals including the International Communication Gazette (75(3), April 2013) and the International Journal of Cultural Studies (October 2013). In Autumn-Winter 2013, Joanne appointed Visiting Research Fellow with the Asia Research Institute (Cultural Studies in Asia Cluster), National University of Singapore.

Joanne was awarded the UK Postgraduate Research Studentship and obtained her PhD in the field of media and cultural studies from the University of East London. She also possesses qualifications both in Global Media and Communication. Her teaching experience includes conducting lectures at universities in Malaysia and the UK in areas of Cultural Policy, Translating Cultures, Postcolonialism, Communications, Broadcast Journalism, and Advertising.

Joanne is a former journalist with one of Malaysia's leading newspaper. She also has experience working as a Broadcast Journalist in Alberta, Canada and co-produced the Dave Ross radio talk show in Seattle, USA. At present, she is working on a research monograph, which explores the cultural politics of alternative/social media in postcolonial societies.

Teaching Summary

Joanne teaches at all levels of the International Communications Studies programmes and the MA in Cultural Studies, specialising in the areas of Media and Cultural Studies, Postcolonialism, Political… read more

Research Summary

Joanne is currently leading two research projects funded by the Malaysian Department of Higher Education. The first project under the Fundamental Research Grant Scheme focuses on 'Social Media and… read more

Selected Publications

Present:

  • Deputy Head of School
  • Deputy Director, Centre for the Study of Communications and Culture
  • Chair, Faculty Internship Working Party
  • Nottingham Advantage Award Liaison (SMLC)
  • FASS Ethics Committee Representative (SMLC)
  • Head of External Relations, Career Development and Alumni Relations (SMLC)

Past:

  • Head of Undergraduate Programmes
  • Admissions Tutor
  • Academic-Library Liaison
  • Marketing and Recruitment Committee Member (Faculty-level)
  • Teaching and Learning Committee Member (Faculty-level)

Joanne teaches at all levels of the International Communications Studies programmes and the MA in Cultural Studies, specialising in the areas of Media and Cultural Studies, Postcolonialism, Political Communication and the Creative Industries. She is a follower of Stuart Hall and finds areas of postmodernism and post-structuralism to be particularly significant in raising questions about the dialectical struggle between East and West, and the discourses of power and identity within and between nations and nation-states. She also engages with psychoanalytic theory and the work of such thinkers as Jacques Lacan, Homi Bhabha, Edward Said and Gayathri Spivak in examining issues concerning multiculturalism, national identity, religious fragmentation, racial tension, gender (in)equality, and the suppression of human rights. She is particularly interested in the study of Youth Cultures and Identities, and their use of alternative media forms to articulate and legitimate competing ideological agendas, especially within highly censored societies.

Foundation modules:

  • Media and Texts: Culture
  • Media and Texts: Society
  • Foundations in Politics, Media and Culture

Undergraduate modules:

  • Introduction to Cultural Studies
  • Cultures of Everyday Life
  • Political Communication, PR and Propaganda
  • Writing for the Media
  • Culture, Film and Media Dissertation
  • Politics, Culture and Media in Southeast Asia

Postgraduate modules:

  • Cultural Policy
  • Research Methods in Cultural Studies
  • Working in the Culture Industry

Current Research

Joanne is currently leading two research projects funded by the Malaysian Department of Higher Education. The first project under the Fundamental Research Grant Scheme focuses on 'Social Media and the Agency of Youth in Malaysia'. The study examines the politics of social media in Malaysia and the issues of youth as consumers, youth as representations and youth as creators, to offer an understanding of changing lives and frustrated desires, contradictions and dispersed sites of youth agency that are refracted into various degrees and forms. By comparing how young adults engage with social media based on their geographical location and social/political determinisms, it may be possible to observe different forces contend to fix their own meanings and (alternative) definitions in the construction of national-and-self identity. The findings of this study will be useful to consider social media as an essential tool in the project of social, cultural and political restructuring.

The second project, 'Youth Theatre: Fostering Interculturality through the Performing Arts in Malaysia' is being conducted under Exploratory Research Grant Scheme. The project will take the form of an "instrumental case study" this will involve developing and implementing a carefully planned series of actions which will test the potential benefits of including intercultural theatre in the school programme as a way of supporting the personal development of young people and delivering on broader social and economic development goals. The project will involve the development and introduction of a pilot programme of two years duration during which an intercultural drama project will take place in a small number of selected schools. Such a project may have the potential to turn one of the defining characteristics of Malaysian society,its diversity, into a competitive advantage for its young people, providing the ideal context in which to foster the development of high order thinking skills.

Joanne was also recently appointed as visiting research fellow with the Asia Research Institute, National University of Singapore (more specifically, the Cultural Studies Research Cluster led by Professor Chua Beng Huat). Her work in Singapore involved an extended research project on social media, comparing youth identities and cultural participation between young adults in Singapore and Malaysia (with further plans to explore youth cultures within the wider Asian region).

Past Research

Joanne was the country researcher on the International Development Research Centre (IDRC, Canada) PAN eGov Project involving six nations, entitled 'Youth, ICTs, and Political Engagements in Asia'. The project had set out to examine the role of ICT to mobilize and advocate (political) change among young Malaysians. The project culminated in a series of reports and a journal article on Videoblogging and Youth Activism in Malaysia, published in the International Communication Gazette.

Her past research also focused on the cultural politics of the reality TV phenomenon within a postcolonial context and published an article entitled 'Reinventing Nationalism' in Media, Consumption and Everyday Life in Asia.

Previous research also focused on the impact of ICT on Broadcast Journalism, comparing the adoption of ICT between news stations in Malaysia and the United States. This resulted in several published articles including a chapter in Research in Language, Literature and Communication.

Future Research

Research concerned with discourses on media and globalization, which explores the politics and implications of the media within Asian transformations (identities, cultures and state politics) in this new era of technology and political reform. Future research areas include media monitoring, social/alternative media (from independent filmmaking to Internet blogging), youth agency, citizen/activist journalism, self/social governance, gender and human rights.

  • LIM, J.B.Y., 2014. Mobile Media and Youth Engagement in Malaysia. In: XIAOGE XU, ed., Interdisciplinary Mobile Media and Communication IGI Global. (In Press.)
  • LIM, J.B.Y., 2014. East Asian Trends: Negotiating youth identities, culture and citizenship in Malaysia Situations: Cultural Studies in the East Asian Context. 25-46
  • LIM, J.B.Y., 2013. Rhizomatic behaviours in social media: V-logging and the independent film industry in Malaysia International Journal of Cultural Studies.
  • LIM, J.B.Y., 2013. Videoblogging and Youth Activism in Malaysia International Communication Gazette. 75(3), 300-321
  • LIM, J., 2012. Social Media and Youth Activism in Malaysia. In: MALAYSIAN SOCIAL SCIENCES ASSOCIATION, ed., Proceedings: 8th Malaysian Studies Conference (MSC8): Transition and Transformation: State, Market and Culture in a Period of Rapid Change Malaysian Social Science Association, Universiti Kebangsaan Malaysia, Bangi.
  • ZHANG, W. & LIM, J., 2012. Social media and general elections in authoritarian democracies: The cases of Malaysia and Singapore. In: 62nd Annual Conference of the International Communication Association, Phoenix, USA..
  • LIM, J.B.Y., 2012. Videoblogging and youth activism in Malaysia In: International Association for Media and Communication Research (IAMCR) Conference, South-North Conversations, University of KwaZulu Natal, Durban, South Africa.
  • LIM, J.B.Y., 2012. Censored Cultures: Social Media and Youth Identities in Malaysia In: Situations: Cultural Studies in the Asian Context International Conference, “Is ‘Trans-Asia’ Possible?: Re-Imagining Asia as a Cultural Crossroads”, Yonsei University, Seoul, Korea.
  • LIM, J., 2010. Confronting Democracy: ICT and political youth activism in Malaysia In: Asian Media Information and Communication Centre (AMIC) conference, Singapore, 21-23 June 2010..
  • LIM, J., 2008. Reinventing Nationalism: The Politics of Malaysian Idol. In: KIM, Y., ed., Media Consumption and London and New York: Routledge.
  • LIM, J., 2007. Big Brother, Beyond Britain Darkmatter: In the Ruins of Imperial Culture.. Available at: <http://www.darkmatter101.org/site/2007/05/07/big-brother-beyond-britain/>
  • LIM, J., 2007. Reality-sing Fantasy: Cultural Implications of Malaysian Idol in Postcolonial Malaysia In: Inter-Asia Cultural Studies Conference: Conditions of Knowledge and Cultural Production, Inter-Asia Cultural Studies Society, Shanghai, China. 15-17 June 2007..
  • LIM, J., 2007. The Fantasized Real: Cultural Implications of Malaysian Idol in Postcolonial Malaysia In: Cultural Studies Now Conference, University of East London, UK. 19-22 July 2007..
  • LIM, J. AND HASAN, H., 2007. Adoption of Digital News Broadcasting: A Case of Malaysian TV Stations. In: ROSLI TALIF, CHAN SWEE HENG, AIN NADZIMAH ABDULLAH, WASHIMA CHE DAN, MOHD ZARIAT ABDUL RANI, NARIMAH ISMAIL & AHMAD YUSOFF BUYONG, ed., Research in Language, Literature and Communication 1. UPM Press: Serdang.
  • LIM, J. AND HASAN, H., 2006. Impact of ICT on Broadcast Journalism: A Comparative Study between US and Malaysia. In: AWANG SARIYAN ET AL., ed., Ujana Minda Jilid 2. Kumpulan Esei Bahasa Sastera dan Komunikasi Petaling Jaya: Sasbadi Sdn. Bhd.
  • LIM, J., 2006. Fantasizing the Real: A Study of the ‘Politics’ and Cultural Implications of Reality Television in Postcolonial Malaysia In: University of East London Postgraduate Seminar, University of East London, UK. 2006.
  • LIM, J., 2005. Adoption of Digital News Reporting: A study of two countries In: 4th Malaysian International Conference on Languages, Literatures, and Cultures (MICOLLAC 2005), English Department, Faculty of Modern Languages and Communication, Putra University Malaysia. 23 – 25 April 2005..
  • LIM, J. AND HASAN, H., 2003. Adoption of Digital News Broadcasting: A Case of Malaysian TV Stations In: The third UKM-UC International Conference, Canberra, Australia. 14 – 15 April 2003..
  • LIM, J. AND HASAN, H., 2002. Impact of ICT on Broadcast Journalism --- The Digital News Revolution In: Seminar Kebangsaan Komunikasi, Pengurusan Komunikasi Wahana Pembangunan Negara Abad ke 21., anjuran Sekolah Pembangunan Sosial, Utara University Malaysia. 23–24 Jan 2002..
  • LIM, J. AND HASAN, H., 2002. Impact of ICT on Broadcast Journalism: A Comparative Study between U.S. and Malaysia In: Seminar ICT 2002 – ICT pemangkin pembangunan dan wawasan negara anjuran Bahagian Pendidikan Guru Kementerian Pendidikan Malaysia dan Sekolah Teknologi Maklumat, UUM, 9 – 10 Okt. 2002..

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