The Media Relations Team monitors media coverage on a daily basis, to assess the impact of media relations activity.
Media hits are circulated via Scoop.It each weekday, and collated into a monthly report which features top stories and analyses volume of coverage, key subject areas, spokespeople, sentiment, and a range of other indicators. It also compares levels of media coverage with peer institutions and provides a break down by faculty and by country.
The advertising equivalent value of coverage averaged £3m each month in 2016.
If you are interested in media monitoring and evaluation, please contact Liz Goodwin, Media Officer Leigh Henshaw, Media Assistant, in the Media Relations Team.
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