Dr Jinmin Wang, Nottingham University Business School, Jubilee Campus, Nottingham, NG8 1BB, Tel: +44(0)115 7484474; Email：jinmin.wang@nottingham.ac.uk
Dr. Bin Wu, Nottingham University Business School, Jubilee Campus, Nottingham, NG8 1BB, Tel: +44(0)115 8232118; Email: bin.wu@nottingham.ac.uk
Professor Shuzhong Ma, Deputy Director, China Cross-Border E-commerce Research Institute of Zhejiang University; Director, International Business Research Institute of Zhejiang University.
Mobile：0086（0）13588085121；Email：mashuzhong@zju.edu.cn；Wechat:mashuzhongzju
In recent years, UK-China cross-border e-commerce has developed rapidly, and exports from the UK to China through e-commerce platforms are expected to reach £14 billion by 2020 (Bank of China, 2016). More and more British enterprises are seeking to market their products in China through the new digital trade model. This forum aims to enlighten policy makers and the business community in the East Midlands on how the new business models work and the opportunities arising from this development in e-commerce.
Organisers:China Research Group, Nottingham University Business SchoolAsia Business Centre, the University of NottinghamConfucius Institute, the University of NottinghamChina Cross-Border E-commerce Research Institute, Zhejiang University ChinaInternational Business Research Institute, Zhejiang University
Sponsors:The University of Nottingham’s ESRC Impact Accelerator Fund Major Research Projects of Philosophy and Social Science Research Foundation of the Ministry of Education, the PRC, entitled ‘Research on the Operation Risks Warning and Prevention Mechanism of Cross-Border E-commerce Enterprises’ (16JZD021), ChinaView event programme
Admissions free and all welcome!
The event is free to attend, but registration is essential. Please register through the link above by Monday 20th March.
Room A23, CI LibrarySi Yuan BuildingJubilee Campus Nottingham, NG8 1BB
telephone: +44 (0)115 748 4502 fax: +44 (0)115 846 6324 email: confucius.institute@nottingham.ac.uk