University of Nottingham
  

The Ptolemus Consulting Group has published a freely-downloadable 'European Location Study 2010'.

The study concludes:
- Pervasive location and connectivity will revolutionise the business of mobility.
- GPS is not good enough any more; many applications need greater coverage, accuracy and speed. GLONASS and then Galileo will help, but will be incorporated into GPS chips.
- Hybrid solutions will become the norm, using the likes of WiFi, Cell-ID and motion sensors.
- By 2014, mobile phones equipped with navigation will represent over 85% of all navigation systems - 450 million devices.
- Location-based advertising will become a real business.
- Embedded car nav systems and PNDs will continue to grow if they become connected.
- E112 (emergency location) will benefit from wider implementation and increasing accuracy.
- eCall, B-Call (breakdown) and pay-as-you-drive (PAYD) insurance will drive in-car telematics, with 100 million vehicles equipped by 2014.
- Location provision will become a low-margin, ultra-high-volume business.
- Location-based social networking will become the norm within 5 years.
- Privacy will need to be actively managed and transparent.
- Mobile operators will open up the Cell-ID ecosystem by facilitating access to historical and real-time location data, creating a completely new revenue opportunity.

Download the 227-page (12.6 MB PDF) study free of charge at www.ptolemus.com

(info taken from www.rin.org.uk)

GRACE

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