Linguistic Profiling
for Professionals
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Why native English speakers fail to be understood in English – and lose out in global business

 

Language skills are often trumpeted as a cornerstone of social integration, allowing citizens to participate fully in their host communities. British prime minister David Cameron recently announced a £20m fund for English language lessons to tackle radicalisation in the UK, for example. Similarly, US presidential hopeful Donald Trump has called for assimilation and English-speaking in the US.

But with transnational mobility and trade a defining feature of our times, what of Cameron’s or Trump’s own supporters and their ability to speak English within a wider international community?

Read full article here.

 

Posted on Wednesday 9th March 2016

Linguistic Profiling for Professionals

Centre for Research in Applied Linguistics
The University of Nottingham
Nottingham, NG7 2RD

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