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Bridging the rural divide - taking interactive technology into the countryside

   
   
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21 Oct 2010 00:00:00.000
Though the Internet seems to permeate every aspect of our life, it is still largely an urban phenomenon. Both in terms of access to digital services and the development of rural digital mapping on services like Google maps, the focus has so far been on urban environments.

A new collaborative research project between The University of Nottingham’s Schools of Computer Science and Geography, and the Swansea University Computer Science Department will research these through a £365,000 Research Councils UK Digital Economy programme grant, towards a joint project worth more than £935,000. 
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The two-year project seeks to bridge the rural divide through the development of innovative mapping services, which will enhance a broad range of activities that sustain the rural economy — from walking and cycling to windsurfing and bird watching.

‘Bridging the Rural Divide’ will develop community-based maps that enhance our engagement with the countryside. These will be coupled with new data services to both input and access digital content in the field. The team will develop these services ‘in the wild’, in order to provide a blueprint for the future provision of services, that will meet the needs of users in rural settings. The project is also supported by Ordnance Survey, the Countryside Council for Wales and the Horizon Digital Economy Hub at The University of Nottingham.

“Current digital mapping services largely focus on urban environments”, Dr Alan Chamberlain of the University’s Mixed Reality Lab, said. “Google Maps, for example, offers rich street views of urban settings, but such views of rural space are largely absent.”

New developments in mobile, location and sensor-based or ‘ubiquitous’ computing now make it possible for users to move beyond the urban fringes. They herald the expansion of computing from cities into rural locations that have long been marginalised due to the limitations of existing technology.

It is hoped that the user-led development of a ‘rural ubicomp toolkit’ will allow people to create and share community-based maps that reflect their interests and concerns. For example, users will be able to sketch routes of their favourite pathways through the countryside. These routes will be augmented by GPS data and community content relevant to different points on their route. Tags and content can also be added to other users’ routes, adding to the overall body of knowledge.

Professor Matt Jones, from Swansea University’s Future Interaction Technology (FIT) Lab said: “We will be focusing on exploring mobile devices and services that will allow people to represent the locations around them in personal and meaningful ways.”

The toolkit will also allow this content to be accessed and added to, via displays in visitor centres, on-line and via mobile phones. ‘Bridging the Rural Divide’ will result in an openly availably set of tools to allow people to capture experiences, represent rural experiences and share them.

— Ends —

Notes to editors: The University of Nottingham, described by The Times as “the nearest Britain has to a truly global university”, has award-winning campuses in the United Kingdom, China and Malaysia. It is ranked in the UK's Top 10 and the World's Top 75 universities by the Shanghai Jiao Tong (SJTU) and the QS World University Rankings.

The University is committed to providing a truly international education for its 39,000 students, producing world-leading research and benefiting the communities around its campuses in the UK and Asia.

More than 90 per cent of research at The University of Nottingham is of international quality, according to the most recent Research Assessment Exercise, with almost 60 per cent of all research defined as ‘world-leading’ or ‘internationally excellent’. Research Fortnight analysis of RAE 2008 ranked the University 7th in the UK by research power.

The University’s vision is to be recognised around the world for its signature contributions, especially in global food security, energy & sustainability, and health.

More news from the University at: www.nottingham.ac.uk/news

University facts and figures at: www.nottingham.ac.uk/about/facts/factsandfigures.aspx 

Story credits

More information is available from Dr Alan Chamberlain on +44 (0)115 846 6534, alan.chamberlain@nottingham.ac.uk
Tara De Cozar

Tara De Cozar - Internal Communications Manager

Email: tara.decozar@nottingham.ac.uk Phone: +44 (0)115 846 8560 Location: King's Meadow Campus

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