Entrepreneurial Finance and Accounting
Successful entrepreneurship is dependent on the successful management of money. This involves two fundamental activities. This first is the ability to attract finance to fund entrepreneurship activities and growth, and the second is the ability to manage that finance properly. It is rarely the case that entrepreneurs will have sufficient personal funds to develop a business without resorting to external providers of finance.
This module will therefore examine how entrepreneurs might finance their venture, how they should interact with investors, and the issues involved in doing so. As a precursor to this however, financiers will want evidence that an entrepreneur can effectively and successfully manage the money they might receive from an investor. Accordingly, the first part of the module examines internal accounting procedures to demonstrate accountability to external stakeholders.
Entrepreneurship and Creativity
The module focuses upon developing understanding of how social theory has contributed to understanding entrepreneurship. Entrepreneurship is analysed from multiple disciplines (eg psychology, sociology, and economics) to help you establish the connections between individual and group creativity, organisational emergence and institutional conditions that support entrepreneurial value creation.
The module culminates in a process when you identify, evaluate and pitch a novel entrepreneurial opportunity. Through case studies, prototyping exercises, directed reading and discussions, the module will enable you to develop your creative problem solving abilities. These are vital for the development, evaluation and application of ideas and concepts with commercial potential.
The project is a problem based learning experience where the students work in self selected teams upon a company based challenge. The students are introduced to a company representative and then together they develop a problem statement that will be feasible for the students to address during the semester and also will deliver a tangible benefit to the company. Students are then responsible for managing subsequent meetings with the company, gathering primary and secondary data and keeping the company up to date with progress.
Mentoring is provided to help with project management and the projects will require the application of theoretical constructs from the core modules from semester one to company challenges within an entrepreneurship context. The outcome of the project work should demonstrate an understanding of applying entrepreneurship theories in a practical context and also provide tangible and actionable recommendations to the company.
Marketing for Entrepreneurial Firms
This module provides an introduction to the fundamental concepts of marketing and how they are currently applied in the marketplace. The main emphasis of the module centres around the perceived need by managers for a strategic approach to marketing decision-making and for coherent planning to ensure the formulation of successful marketing programmes within an organisation.
This module will explore: the role and nature of marketing; the core elements of marketing as an approach to business; the processes which influence the development of a marketing strategy; the role of segmentation; targeting and positioning; the factors which determine the composition of the marketing mix; the role of elements of the marketing mix in creating an effective marketing campaign.
Innovation and Policy
Many governments around the world have explicit policies to promote and channel innovative activity. The purpose of this module is to introduce students to (a) the various rationales for such policies; and (b) to give some examples of how these policies are designed in practice.
Part (a) will include the 'market failure' test of mainstream economics and the 'system failure' test of evolutionary economics, and others. Part (b) will include specific examples of how governments strengthen the 'National Innovation System'.
Venture Capital and Private Equity
The module covers venture capital and private equity provide risk capital to firms at various stages of their life-cycle. This involves selecting investments, structuring deals, valuation of investment opportunities, leveraged buyouts (LBOs), managing portfolio firms, and exit.
The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.
The module covers the following:
- Introduction - What is Innovation Management?
- Building an Innovation Organisation
- Innovation and Family Firms
- External Guest Speaker
- Sources of Innovation and Networks
- Innovation Strategy and Blue Ocean Strategy
- Selecting the Right Idea
- Implementing Ideas
- Capturing Learning
- Group Presentations - Appraisal of Innovation
- Management of an Innovative Firm - consider the challenges of managing innovative products, services, processes and business models that are to be delivered across different international contexts
Launching New Ventures
This module will introduce you to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well.
Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare you to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.
The aim of this module is to offer you an appreciation of the entrepreneurial actions involved in the commercial exploitation of new science and technology inventions. This type of activity is increasingly recognized as vital for the commercialisation of technology from universities and research institutes into knowledge-driven organisations. Political and sociological debates about the significance of technology transfer from universities will also be considered. The importance of intellectual property and patenting as a key asset in technology entrepreneurship will feature strongly in the module.
You will gain practical experience by researching and devising entrepreneurial strategies for commercializing novel science and technology ideas. This will require working with real patents and patent searching to critically examine contextual (eg between industrial sectors and countries) and strategic differences (eg licensing deals, collaborations and new venture creation). Technology entrepreneurs, Science Incubator managers and related professional services (eg IP lawyers, investors) will assist with the module at appropriate points.
Managing for Sustainability
Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.
This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.
The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.
The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.
International Business pathway
Globalisation, Business and Development
Private sectors actors are increasingly engaging in development, and are now considered development partners of governments, non-governmental organisations (NGOs) and overseas development agents. This module introduces you to the global context of doing business, and the impact of business activities on development. It critically considers the changing roles of business, governments, international government agencies and NGOs, and how these actors interact to foster development.
The module adopts different disciplinary perspectives drawing from international development, political economy and comparative business systems perspectives to understand the process of globalisation and the influence of business on development concerns (eg corruption, land and water, poverty). The module critically examines the business responses oriented towards development (eg multi-stakeholder initiatives, inclusive business models, fair trade).
Managing International Business in China
This module analyses the basic issues of managing international business in contemporary China, including entry mode selection, alliance management, negotiation with Chinese partners, cross-cultural human resource management, cross-cultural marketing, protection of intellectual property rights, corporate finance, and strategic management.
These issues are discussed in the light of the relevant theoretical frameworks and models of international business and management, with reference to current business and management practices of multinational companies operating in China. The context of China's general business environment and specific international business regimes are also examined.
The modules we offer are inspired by the research interests of our staff and as a result may change for reasons of, for example, research developments or legislation changes. This list is an example of typical modules we offer, not a definitive list.