Development of creative
industries in Ningbo
"Genuine creativity and innovation as they are linked to the development of contemporary creative industries" are the hallmarks of the next stage of internationalisation for Chinese cities, according to a report by researchers at Nottingham.
The report investigates specifically how 'creative clusters' in Ningbo can have a genuine influence on creativity and innovation.
Creative industries were given formal status by central government for the first time in the run up to promulgation of the 11th Five Year Plan for the period 2005-2010. In response, large cities such as Shanghai and Beijing developed specially designated creative zones to promote the development of creative industries.
But recent research suggests that creative clusters in Shanghai have emerged as fashionable symbols of consumption and city branding with only a moderate influence on creativity and innovation.
In other major cities such as London, New York and Tokyo, creative clusters support international profile by attracting global talent and business. Spaces of innovation and creativity are seen as integral components of the truly cosmopolitan global city.
The Ningbo study offers recommendations for relevant policies to support and promote creative activities in the city – not just for sustainable economic growth and urban transformation, but also to enhance the social and cultural benefits of expanding the creative arts.