This Sunday, 17 October, leading researchers from Nottingham, the Massachusetts Institute of Technology, and the BFI will explore Moving Images and the Digital Eco-City, focusing on the roles of technology, information and entertainment.
Innovation of urban technology is one key principle underpinning Shanghai Expo’s representation of the basic framework of the ‘Eco-City’ – and digital media has a part to play. The event will also be a showcase for rare archive treasures: footage from China in 1901 and London in 1910.
A pioneering arts and humanities event, the conference will revolve around the challenges associated with three themes:
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What is the ecological value of digital images as a supposedly ‘clean’ and sustainable media?
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How can digital images be used to improve the quality of city life? and
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What is the place of technology and entertainment in the future of the Eco-‘Infoport’?
Commenting on the event Dr Julian Stringer, Associate Professor in Film and Television Studies at The University of Nottingham said: “Since the late 19th century, urban living and forms of media have increasingly converged to a point where, today, we can talk about a media city.
“A number of historical developments, including electricity, cinema, radio, television, and the internet, have created a succession of new relations between architecture and media. The event will consider how these media forms shape urban living, particularly at a moment when digital media are becoming ever more mobile. And it is appropriate that we will be considering these issues in Shanghai. After all, the Expo as a vision of the eco future is itself presented via use of digital screens and advanced moving image technologies.”
Nottingham’s Shanghai World Expo lead, Pro-Vice-Chancellor Professor Chris Rudd, said: “This conference demonstrates how our University-wide engagement with issues of global sustainability bridges the arts and sciences. This event will draw in visitors with an appetite for unique, challenging perspectives. The University of Nottingham’s expertise is well represented in this latest rich and thought-provoking programme.”
The conference will also act as a platform for the BFI to show some of its rare video archive. Robin Baker, Head Curator of the BFI, will unveil unique film of Shanghai during the city’s formative stages as a burgeoning international trade hub in the early 20th century.
“The BFI National Archive looks after one of the world’s largest and most diverse collections of film and TV. This programme of films from the archive shows life in Shanghai in the first half of the 20th century.
“From footage of Shanghai’s cosmopolitan community on Nanjing Road in 1901, to the home movies of amateur filmmakers living in the International Settlement in the 1930s, the programme will present a vivid portrait of the metropolis seen through European eyes.”
Also being screened will be vintage film of Piccadilly Circus in 1910. Writing about the screening Rhidian Davis, Education Curator of the BFI, said: “It is exactly a century since Piccadilly Circus, London, became the first place in the world to display outdoor illuminated electric advertisements.
“This presentation, which includes a screening of early archive material of London from the BFI collection, explores Piccadilly Circus as an influential site in the evolution of the synthetic cityscape.”
In addition, delegates will have the opportunity to watch a rare film of Nottingham, Old Market Square, produced in 1951 as part of the city’s Festival of Britain celebrations and provided courtesy of the Media Archive for Central England.
All of the screenings are to be viewed in light of the question of how ‘old’ footage may be re-inserted into modern cities in ways which help enhance the quality of life for inhabitants. It’s an increasingly relevant theme in an increasingly digitised society.
Other keynote speakers include: Professor William Uricchio, Director of the Comparative Media Studies Program at the Massachusetts Institute of Technology; Professor Roberta Pearson, Head of Department of Culture, Film and Media; Dr Gianluca Sergi, Associate Professor in Film and Television Studies; Dr Daria Berg, Associate Professor in Chinese Studies; and Dr Luke Robinson and Dr Mark Gallagher, Lecturers in Film and Television Studies at The University of Nottingham.
The event on Sunday 17th October 2010 runs from 18:00–22:00pm. More information can be found here: http://www.nottingham.ac.uk/shanghaiexpo2010/Events/BookingForm/movingimagedigitalec.aspx
All events take place in The Auditorium at London ZEDpavilion. The building is an example of urban best practice, designed and built by leading green architects ZEDfactory. It was chosen after winning the international design competition in this category.
Throughout October, the final month of Shanghai Expo 2010, top researchers from the University’s campuses in the UK and Asia, as well as leading colleagues from other institutions, will host just three more thought-provoking workshops, lectures and conferences. These span Nottingham’s extensive research in sustainability:
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Sunday October 17 Moving Images and the Digital Eco-City
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Wednesday October 20 Alternative Energy: Hydrogen Storage
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Sunday October 24 Sustainable Agriculture: The Role of Plant Reproduction
The University of Nottingham’s world changing research based on the theme ‘Zero Carbon, Zero Waste’ is on display at the Shanghai World Exposition 2010 until October 31. Millions of visitors are expected to visit the Expo and many will have an opportunity to explore — through words, pictures and video — The University of Nottingham’s leading research in sustainability as part of a collaborative exhibition with ZEDfactory.
The University is also partnering with the East Midlands Development Agency (emda) helping to attract Chinese investment to the East Midlands through the work of emda’s East Midlands China Business Bureau. Last month, emda announced that the Chinese car manufacturer, Chang’an Automobile Co, will establish its UK Research and Development facility at No 1 Nottingham Science Park, creating up to 200 new jobs.
The University of Nottingham’s dynamic internationalisation strategy attracts talented staff and students from 150 nations, undertakes world-changing research, and invests in award-winning campuses in the United Kingdom, China and Malaysia.
As the first overseas academic institution granted permission to set up inside the People’s Republic, Nottingham has taken a pioneering role in China. Since 2004, The University of Nottingham Ningbo, China, has grown to more than 4,000 students and has received numerous awards and accolades. It was also declared Outward Investor of the Year by the foremost China-Britain trade association, the 48 Group Club.
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Notes to editors: The University of Nottingham, described by The Times as “the nearest Britain has to a truly global university”, has award-winning campuses in the United Kingdom, China and Malaysia. It is ranked in the UK’s Top 10 and the World’s Top 75 universities by the Shanghai Jiao Tong (SJTU) and the QS World University Rankings.
The University is committed to providing a truly international education for its 39,000 students, producing world-leading research and benefiting the communities around its campuses in the UK and Asia.
More than 90 per cent of research at The University of Nottingham is of international quality, according to the most recent Research Assessment Exercise (2008), with almost 60 per cent of all research defined as ‘world-leading’ or ‘internationally excellent’. Research Fortnight analysis of RAE 2008 ranked the University 7th in the UK by research power.
The University’s vision is to be recognised around the world for its signature contributions, especially in global food security, energy & sustainability, and health.
More news from the University at：www.nottingham.ac.uk/news
University facts and figures at：www.nottingham.ac.uk/about/facts/factsandfigures.aspx
Find out more about The University of Nottingham Ningbo, China at：www.nottingham.edu.cn; for more details about The University of Nottingham at Shanghai Expo 2010：
Visit the Shanghai Expo official site for details of how to find us and for more information on Shanghai Expo/如果需要如何找到我们的展馆的信息，以及更多有关上海世博会的信息，请登陆上海世博会官方网站： http://en.expo2010.cn/
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For more information contact: Helen Foster, Head of Partnership Development in the International Office at The University of Nottingham（RIS，Email：helen.foster@nottingham.ac.uk；Simon Butt, Corporate Relations Manager，Email: simon.butt@nottingham.ac.uk；or Jackie Hadland, Communications Officer at The University of Nottingham Ningbo, China，Tel：0086 (0) 574 8818 0940，Email：Jackie.HADLAND@nottingham.edu.cn
10月17日（本周日），来自诺丁汉、麻省理工学院和英国电影学会的领先研究人员将通过关注技术、信息和娱乐所扮演的角色来探讨动态影像与数字生态城市这一主题。
上海世博会代表生态城市的基本框架，而城市技术的创新就是支撑这个框架的关键原则之一，其中数字媒体将发挥一定作用。本次活动还将展示珍贵的档案珍品：有关1901年的中国和1910年的伦敦的短片
本次会议是诺丁汉大学所举办的唯一一场艺术和人文活动，会议内容将围绕与下列三大主题有关的挑战：
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数字影像作为人们所期待的“清洁”并且可持续的媒体的生态价值是什么？
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我们可以怎样使用数字影像来改善城市生活的质量?
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技术和娱乐在未来数字生态“信息港”中的地位是什么？
诺丁汉大学电影和电视研究专业副教授朱利安•斯特林格（Julian Stringer）博士在评论本次活动时说：“自19世纪末以来，城市生活和媒体形式日益趋同，如今，城市可以称得上是媒体城市。”
“电力、电视、电影院、电台和互联网领域的发展已经建立起建筑和媒体之间的新关系。本次活动将考量这些媒体形式怎样塑造城市生活，尤其是在媒体越来越移动化的时代中的作用。”
诺丁汉大学世博会带头人、诺丁汉大学副校长克里斯•路德（Chris Rudd）说：“本次会议将示范诺丁汉全校参与全球可持续性方面的议题可以怎样搭建艺术与科学之间的桥梁。本次活动将吸引渴望独特、具有挑战性视角的来宾。这一内容丰富、启发思路的最新活动将淋漓尽致地体现诺丁汉大学的专长。
本次会议还将为英国电影学会提供平台，展示其收藏的一些珍贵的视频档案。英国电影学会的管理长罗宾•贝克（Robin Baker）将展示反映上海20世纪初景象的独一无二的影片，当时上海正在形成蓬勃发展的国际贸易枢纽。
“英国电影学会国家档案馆所照管的藏品是世界上规模最大、种类最多样的。本次有关电影的活动将通过档案馆的藏品展示20世纪上半页上海的生活情况。
“从反映1901年上海南京路都市社区的影片，到20世纪30年代住在上海公共租界的业余电影制作人所拍摄的家产电影，应有尽有，从而以欧洲的视角透视上海，生动地描绘上海这座大都市。”
此外，还将放映反映1910年伦敦皮卡迪里（Piccadilly Circus）广场的老电影。英国电影学会教育项目管理员瑞迪安•戴维斯（Rhidian Davis）写到该电影时说：“伦敦的皮卡迪里广场在世界上首创了在户外展示灯箱广告，至今已经有整整一个世纪的历史了。
“本场展示会将放映从英国电影学会的收藏品中选出的有关伦敦的早期档案材料，以此探索皮卡迪里广场在人造城市景观演变过程中的影响力。”
所放映的全部影片都提出了一个首要问题：“有关城市历史的影片以及数字媒体的其他形式可以怎样用来改善城市居民的生活质量？”这在日益数字化的社会中是一个日益相关的主题。
其他主旨演讲人有：麻省理工学院比较媒体研究项目主任威廉•乌瑞奇奥（William Uricchio）教授、诺丁汉大学文化、电影与媒体系主任罗伯塔•皮尔森（Roberta Pearson）教授、电影和电视研究专业副教授吉安卢卡•塞吉（Gianluca Sergi）博士、中国研究专业副教授达莉亚•贝尔格（Daria Berg）博士和电影和电视研究专业讲师卢克•罗宾逊（Luke Robinson）博士和马克•加拉赫（Mark Gallagher）博士。
2010年10月17日（星期日）晚上的活动时间为18：00到22：00。如果需要更多信息，请访问：http://www.nottingham.ac.uk/shanghaiexpo2010/Events/BookingForm/movingimagedigitalec.aspx
所有的活动都在伦敦零碳馆礼堂举行，这栋建筑是城市最佳实践区的范例，由英国零能耗工厂（ZEDfactory）领先的绿色设计师设计并建造。零碳馆在同类别建筑的国际设计竞赛中脱颖而出。
10月份是2010年上海世博会的最后一个月，来自诺丁汉大学英国和亚洲校区的顶尖研究人员和其他机构的领先同行将再举办三场启发思路的工作坊、讲座和大会。这些活动涉及诺丁汉大学在可持续发展领域的广泛研究，具体安排如下：
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10月17日（星期日） 动态影像与数字生态城市
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10月20日（星期三） 替代能源：氢储存
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10月24日（星期日） 可持续农业：作物生产的作用
上海世博会期间将展出诺丁汉大学以“零碳、零废物”为主题的、能够改变世界的研究成果，展览将持续到10月31日。数以万计的游客去上海世博会参观，许多人将有机会通过文字、图片和视频了解诺丁汉大学领先的可持续性研究，这些研究也是与英国零能耗工厂协作展览的组成部分。
英国诺丁汉大学是英国中东部地区发展署的合作伙伴，通过英国中东部地区发展署中国业务办公室的工作，帮助吸引中国公司前往英国的中东部投资。上个月，英国中东部地区发展署宣布，中国的汽车制造商长春汽车公司将在诺丁汉科学园一号设立研发机构，这将创造最多200个就业机会。
诺丁汉大学充满活力的国际化战略吸引了来自150个国家的富有才华的教员和学生，大学通过这一战略开展可以改变世界的研究，向屡获奖项的英国、中国和马来西亚校区投资。
诺丁汉大学作为首个获得批准在中华人民共和国建立校区的海外大学，在中国扮演了先驱的角色。自2004年以来，宁波诺丁汉大学已经发展为拥有4000多名学生的学校，获得了众多奖项和赞许。诺丁汉大学还被48家集团俱乐部这一重要的中英行业协会评为年度对外投资方。
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给编辑的几点说明：《泰晤士报》将诺丁汉大学描述为“英国最接近真正意义上全球性大学的学校”。诺丁汉大学在英国、中国和马来西亚都拥有屡获奖项的校区，在上海交通大学和QS的世界大学排名中名列英国前10位和世界前75位。
诺丁汉大学致力于为学校的3万9000名学生提供真正全球性的教育，产生世界领先的研究成果并且惠及英国和亚洲校区周围的社区。
根据最新的英国研究水平评估（2008年），诺丁汉大学的研究中有90%以上的质量都属于国际水平，全部研究中将近60%被定义为“世界领先”或者“在国际上出类拔萃”。根据《研究双周》对2008年英国研究水平评估的分析，诺丁汉大学在研究能力方面名列英国第七。
诺丁汉大学的愿景是以特色鲜明的贡献（尤其是在全球粮食保障、能源与可持续性以及健康方面）获得全世界的认可。
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如果需要如何找到我们的展馆的信息，以及更多有关上海世博会的信息，请登陆上海世博会官方网站： http://en.expo2010.cn/
如果需要更多信息，请与以下人员联系: Helen Foster, Head of Partnership Development in the International Office at The University of Nottingham 诺丁汉大学研究创新服务（RIS）的伙伴关系发展负责人海伦•福斯特，电邮：helen.foster@nottingham.ac.uk；Simon Butt, Corporate Relations Manager 企业关系经理西蒙•巴特，电邮 simon.butt@nottingham.ac.uk；or Jackie Hadland, Communications Officer at The University of Nottingham Ningbo, China 诺丁汉大学中国宁波校区对外联络员杰基•海德兰德，电话：0086 (0) 574 8818 0940，电邮：Jackie.HADLAND@nottingham.edu.cn。