Postgraduate recruitment
The Postgraduate Student Recruitment Team sits within Communications and Marketing and is responsible for marketing the University and its courses and research opportunities to prospective postgraduate students.
We have two main aims: to generate applications from high quality postgraduate students; and to convert those that apply and receive an offer to registered students at the University. To encourage conversion we organise an annual postgraduate taught offer holder event and manage a postgraduate virtual open day website.
Our primary focus is UK students, but we work closely with the International Office to ensure all our materials are relevant and suitable for the wider international market. The International Office delivers a range of targeted materials, both on and off-line, aimed at recruiting international postgraduates.
We also work closely with UK Recruitment and Events, Admissions and colleagues across the University to ensure our campaigns are targeted and timely, and with schools, departments and institutes to design and deliver campaigns specific to them.
Core activities
The team's core activities include:
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producing the annual hardcopy Postgraduate Prospectus and maintaining the online Postgraduate Prospectus
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developing and managing the postgraduate campaign style
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planning, delivering and adapting an annual conversion campaign
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producing core postgraduate materials such as accommodation and funding flyers
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developing and delivering electronic campaigns to help generate applications and improve conversion
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supporting schools, departments and institutes with the production of marketing/promotional materials
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planning and delivering advertising in key online and hardcopy publications for general student recuritment
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managing the University’s postgraduate presence in a range of national student guides
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attendance at Postgraduate Study and Careers Fairs throughout the UK
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organisation of a University wide postgraduate taught event for offer holders
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Internal support and 'consultancy' for academic Schools including advice on recruitment activity