Professor Alan Clarke
Visiting Teaching Fellow
University of Pannonia
Faculty of Economics
10, Egyetem St.,
Veszprém
P.O.Box 158
Telephone: +36 (88) 624-860
Facsimile: +36 (88) 624-674
E-mail: clarke@turizmus.vein.hu
Professor Alan Clarke is a visiting fellow at the TTRI, contributing to the MSc in Tourism Management on the Managing Tourism Organisations, Tourism Policy and Planning and the Destination Management modules. He has also produced the latter two modules for the online Masters programme.
Alan's PhD was a semiotic analysis of post war UK images and he has continued this interest in cultural constructions throughout all of his work. He was a contributor to the UN Charter on Sustainable Tourism and worked with various UNESCO projects promoting the recognition of the importance of the cultural within tourism development.
He currently lives in Hungary, working as the Professor of Tourism at the Pannon Univeristy in Hungary. He is responsible for the introduction of the first masters programme in the country and will be working to introduce tourism based PhD research into the University context.
He also runs a consultancy firm, Vonzeró, named after his firm in the UK Attraction Research. This has undertaken strategic development reports for local communities in Hungary, as well as looking at visitor satisfaction and marketing strategies.
He has written widely, contributing over 50 articles in the fields of strategy, policy and cultural tourism. His most recent books 'International Hospitality Management: Cases and Critiques' (written with Dr Wei Chen) will be published by Elsevier in 2007. He is also editing a book on the e-revolution in tourism, which will appear in 2007.
He has a wide experience in tourism policy and strategy development having worked around the world including the UK, Ireland, the Philippines, the Maldives, China, Greece, Portugal, and most recently Hungary.
In the last academic year he has delivered key note addresses at international conferences on 'The International Tourism City in the context of Globalisation' and 'Evaluating the role of major events in tourism development'.