Approach

The ingenuity process designed at UNIEI is a proven way of embedding pre-concept innovation activities in our decision making processes. This requires a clear focus upon problem definition, discovering multiple solutions and determining the most effective. As the innovation continuum demonstrates these are the stages required prior to the invention of a new concept or solution.

In practice individuals and organisations tend to neglect these critically important activities sometimes to their great cost where sub-optimal default solutions are adopted as a short-cut.

The ‘Ingenuity’ process provides a rigorous framework to ensure that the correct problem or root cause is considered, that wide and diverse ranges of potential solutions are generated and that the optimal solution within prevailing constraints is determined.