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6 Summary
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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4.3 The ‘maximum potential’ or ‘major support’ approach
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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4.1 Introduction
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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3.6.5 Using ‘involvement devices’ sensitively and appropriately
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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3.6.4 Taking account of ‘external’ perceptions
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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3.6.3 Balancing emotional commitment with awareness and understanding
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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3.6.2 Listening and responding to what donors and supporters say
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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3.6 Extending and sustaining involvement
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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3.2 Knowing who to approach
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

3.1 Introduction
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

2 Asking someone for something: the core skill
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

Learning outcomes

After studying this unit, you should be able to:

  • understand the process of political devolution in the UK;

  • relate this process to both historical developments and to the wider context of contemporary events in Europe;

  • practise the skill of reading, summarising and evaluating academic arguments;

  • engage more actively as a citizen in relevant political debates (especially if you are a citizen of Scotland, Wales or Northern Ireland!).


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1.4 Eavesdropping on the unattended message

It was not long before researchers devised more complex ways of testing Broadbent's theory of attention, and it soon became clear that it could not be entirely correct. Even in the absence of formal experiments, common experiences might lead one to question the theory. An oft-cited example is the cocktail party effect. Imagine you are attending a noisy party, but your auditory location system is working wonderfully, enabling you to focus upon one particular conversation. Suddenly, from
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Learning outcomes

After studying this unit you should be able to:

  • understand different cognitive psychological aproaches used to examine such forms of attention as attention to regions of space, attention to objects and attention for action;

  • summarise the different cognitive psychological approaches undera fairly abstract definition of the term;

  • know how ideas about attention have changed and diversified over the last fifty years and how well they have stood up to ex
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PediNeuroLogic Exam: Newborn: Abnormal: Tone - Upper Extremity Tone
On passive range of motion of the upper extremities there is some tone, but the tone is significantly less than expected. Shaking the hand back and forth demonstrates the decreased tone in the hand. A neuroscience tutorial focusing on those aspects of the pediatric neurological examination that are unique to the child's nervous system, with an emphasis on important neurodevelopmental milestones.
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PediNeuroLogic Exam: 18 Month Old: Normal: Behavior/Mental Status - Points to Body Parts
When asked to point to body parts on the finger puppet, the toddler identifies eyes and mouth correctly. The naming of 2 body parts is normal for an 18 month old. Between 18 and 30 months the toddler should learn to identify 6 out of 8 body parts. A neuroscience tutorial focusing on those aspects of the pediatric neurological examination that are unique to the child's nervous system, with an emphasis on important neurodevelopmental milestones.
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Neurosurgery - What is it?
This patient education program reviews the anatomy of the nervous system, brain diseases, diseases of the spine and spinal cord, as well as peripheral nerve diseases that may be treated with neurosurgery. This is a MedlinePlus Interactive Health Tutorial from the National Library of Medicine, designed and developed by the Patient Education Institute.
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The Nature of Diamonds
This Web site, created to complement an American Museum of Natural History exhibition, looks at how diamonds are created (naturally and synthetically), and how they have been used throughout history.
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1.5 Defining dyslexia

The ongoing debate about dyslexia is reflected in the different approaches that have been taken to formally define it. Clearly this impacts on how dyslexia is defined in practice. The next three sections summarise how definitions of dyslexia have changed as our knowledge has increased. In short, there have been three main approaches to defining dyslexia: definition by exclusion, discrepancy definitions and the identification of positive indicators.

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Minerals Under the Microscope
This website provides an easy-to-understand introduction to the basics of optical mineralogy. Topics include the polarized light microscope, mineral shape and cleavage, relief, color and pleochroism, interference colors, extinction angles, twinning, opacity, vibration directions and mineral identification. The site features short, clear descriptions accompanied by photographs and drawings. This website would be useful as a concise introduction to the use of a petrographic microscope in identifyi
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