Lawrence Bailey - Market Research Valedictory Lecture - slides (as PDF)
A pdf of the slides used in Lawrence Bailey's guest lecture on Market Segmentation, Qualitative Research and Conversations Across the Garden Wall at Leeds Metropolitan University on 27 January 2011.
Women and the 'vision thing'
The good news is that in a study of executives, women did better than men on several measures. The bad news is that women fell significantly behind in one key area: vision.
CEO view: Fadi Ghandour of Aramex
The Aramex story – that of a small player in the Middle East rising to compete against the biggest companies in the global transportation and logistics market – has been heralded by Thomas L. Friedman in his book The World is Flat as a model for companies benefiting from the ‘flattening’ of the world through globalisation – the levelling of the economic field and the destruction of barriers to entry, opening the door wide for individuals or companies anywhere in the world to collaborat
Visual equity: being front and centre increases sales
“Unless you’re Coca-Cola,” says INSEAD Associate Marketing Professor Pierre Chandon, “it’s important to be visible on the shelves.”
Cross-cultural negotiations: Avoiding the pitfalls
When entering into negotiations, we should always take into account cultural factors such as the educational or religious background of the person sitting across the table, but, says INSEAD professor Horacio Falcao, many people both underestimate and overestimate the cross-cultural aspects.
MBC: Building a media powerhouse in an emerging market
Can Western broadcasters learn anything from the one of the Middle East’s most successful satellite channels? According to a recently-released case study by Annet Aris, Adjunct Professor of Strategy at INSEAD, the answer is yes.
In search of blue oceans: The Starwood experience
Are companies using Blue Ocean Strategy to search for ‘uncontested market space’ and, if so, how? One group which has been exploring blue ocean thinking for the past three years is Starwood Hotels and Resorts.
However, as INSEAD Knowledge has been finding out, the company has so far been taking a step-by-step approach to implementing the concept, rather than try to realise any sort of ‘grand vision’. As Starwood Vice President Robyn Pratt puts it, it’s more a ques
Combating malaria: How an oil company is helping to tackle the problem
For Marathon Oil Corporation, its project to tackle malaria on an island off Equatorial Guinea is paying off. It reckons that for every dollar invested, the economic return is around four dollars.
Environmental degradation: Counting the cost of rapid economic growth
Bad air, polluted water, depleted resources and global warming. These are some of the emerging hallmarks of Asia’s booming growth in recent years. From Beijing to Bangalore and beyond, the consequences of industrial development are tainting the region’s environment.
Re-tooling the microfinance model in Asia
More than three billion people live in poverty around the world, but millions are managing to raise their living standards to some degree, thanks to microfinance. Even so, there’s plenty of scope for scaling up the current model of microlending to help others.
Reflections on Character and Leadership; On the Couch with Manfred Kets de Vries
Here, Kets de Vries looks at entrepreneurship, the pathology of leadership, and the personality of the leader. The reader will visit the disturbed inner worlds of leaders like Alexander the Great, Shaka Zulu and Robert Maxwell, discover how to distinguish between a cold fish and a live volcano, and identify impostors, despots, organizational fools and global leaders.
The book highlights the basic principles of the clinical paradigmâ€”the process of putting organizations and the in
Backpack to Briefcase series: Developing Client Relationships
Career Services Speaker Series Backpack to Briefcase series: Developing Client Relationships October 18, 2010 Career Services | email Career Services The Career Services Backpack to Briefcase series is designed to teach law students about the fundamentals of practicing law – things you should know but won’t necessarily learn in law school. The Career Services Backpack [...]
Virtual Maths - Basic Structures, bending moment point of load
Interactive simulation demonstrating the bending moment at point of load
Clean-up, funerals for Baghdad blast victims
Clean-up begins following a series of devastating bombs on Saturday, that killed at least 45 people in Shi'ite areas of the Iraqi capital Baghdad. Jillian Kitchener reports. Subscribe: http://smarturl.it/reuterssubscribe More updates and breaking news: http://smarturl.it/BreakingNews Reuters tells the world's stories like no one else. As the largest international multimedia news provider, Reuters provides coverage around the globe and across topics including business, financial, national, and
An Inventory of the Historical Monuments in Buckinghamshire, Volume 1 - South
The Royal Commission on Historical Monuments of England survey, covering the southern half of the county, including the towns of Amersham, Beaconsfield and Slough and covering Eton College.
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Overview of PDF Portfolios
This video shows you how to combine documents, drawings, e-mail, and spreadsheets in a single compressed PDF Portfolio that can be branded with your logo.
15.289 Communication Skills for Academics (MIT)
Your success as an academic will depend heavily on your ability to communicate to fellow researchers in your discipline, to colleagues in your department and university, to undergraduate and graduate students, and perhaps even to the public at large. Communicating well in an academic setting depends not only on following the basic rules that govern all good communication (for example, tailoring the message to meet the needs of a specific audience), but also on adhering to the particular norms of
Dr. Paul Alivisatos (Director of the Lawrence Berkeley National Laboratory, Samsung Distinguished Professor of Nanoscience and Nanotechnology, and Director of the Kavli Energy NanoSciences Institute at Berkeley) and Paul Freedman welcome the attendees of Measuring Nothing and Getting It Right - A Symposium Honoring Stuart J. Freedman (http://freedman2014.org).
Professor Patrick Duffy Inaugural Lecture: (Sport) Coaching: Blinded or blended in a changing world?
(Sport) Coaching: Blinded or blended in a changing world? Professor Duffy's research work focuses on policy and sport coaching, as well as applied work in sport-business transfer, which is part of a long-term project with Morrisons PLC. Patrick will address the policy and research backgrounds to developments in professional practice in this area. The traditional view of sport coaching as an emerging profession will be challenged, suggesting that sport coaching should position itself as a blended