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1 Barriers to a strategic view

Marketing communications is not always accepted as having strategic importance in organisations. This unit examines some of the reasons for this, before exploring some recent arguments in favour of a strategic role for marketing communications.

One reason for seeing marketing communications as tactical rather than strategic is that much of its development and execution has been outsourced to marketing services agencies offering a range of specialisms (such as design, creative consultanc
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Introduction

There are literally dozens and dozens of different definitions of ‘the entrepreneur’ and the concept of ‘entrepreneurship’. Researchers and writers often seem to pick the definition that best fits the area they are discussing. We have explicitly linked entrepreneurship to the capability for exploiting successfully innovative ideas in a commercially competitive market. Leaving to one side the fact that individuals working in the public and non-profit sectors can be very enter
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3.3 Skills in learning mathematics
This unit explores reasons for studying mathematics, practical applications of mathematical ideas and aims to help you to recognise mathematics when you come across it. It introduces the you to the graphics calculator, and takes you through a series of exercises from the Calculator Book, Tapping into Mathematics With the TI-83 Graphics Calculator. The unit ends by asking you to reflect on the process of studying mathematics. In order to complete this unit you will need to have obtained a Texas I
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The history of the calculator
This unit explores reasons for studying mathematics, practical applications of mathematical ideas and aims to help you to recognise mathematics when you come across it. It introduces the you to the graphics calculator, and takes you through a series of exercises from the Calculator Book, Tapping into Mathematics With the TI-83 Graphics Calculator. The unit ends by asking you to reflect on the process of studying mathematics. In order to complete this unit you will need to have obtained a Texas I
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Acknowledgements

The unit has been adapted for OpenLearn by The Open University Business School from The Open University course B713: Fundamentals of Senior Management

Except for third party materials and otherwise stated (see terms and conditions), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlik
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References

Boddy, D. and Buchanan, D. (1992) Take the Lead: Interpersonal Skills for Project Managers, London, Prentice Hall.
Buchanan, D. and Badham, R (1999) Power, Politics and Organizational Change, London, Sage.
Deeble, S. (1999) ‘Holding hands on the brands’, The Guardian, 17 July.
Fowler, A. and Walsh, M. (
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General Introduction to Linguistic Science I
This course is designed as a general introduction to the scientific study of human language within the broader context of modern cognitive science.
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Electron Theory of Chemical Solids
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Low-Temperature Science B
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The Function Machine (Interactive)
Explore and identify the patterns of mathematical functions with input-output tables and identify the graphs of those functions with this interactive.
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Surface Area of Pyramids (Interactive)
Calculate the surface area of three-dimensional geometric figures using the formulas for pyramids. Make a three-dimensional model of a pyramid from a net.
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Acknowledgements

The material acknowledged below is Proprietary and used under licence, see terms and conditions). This content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence

Grateful acknowledgement is made to the following:

Figures

Figur
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Tangrams (Interactive)
This Cyberchase interactive game explores the features of the tangram, an ancient game that originated in China. The objective of the puzzle is to reproduce a given shape by moving around the seven pieces provided. The pieces consist of five right triangles of various sizes, one square, and one parallelogram. The pieces must all touch and none may overlap. Some of the shapes you will try to form include a dog, house, fox, runner, rabbit, spaceship, candle, and boat.
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El Nino: Sea Surface Temperature Anomaly and Sea Surface Wind Anomaly from September 1996 to Septemb
El Nino: Sea Surface Temperature Anomaly and Sea Surface Wind Anomaly from September 1996 to September 1997
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Marquette University's College of Professional Studies: About
According to Dr. Robert Deahl, dean of Marquette's College of Professional Studies, our leadership-focused adult undergraduate and graduate programs offer the diverse adult community of Southeastern Wisconsin an opportunity to deepen their level of expertise as well as their personal and professional development. Students walk away with an empowerment that allows them to make more of a difference in their job, family and community. marquette.edu/cps
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Sesame Street: Letter "M" Monster Meal
In this Sesame Street video, Cookie Monster and Harry sing about all their favorite foods that begin with the letter "M". Some words included are macaroni, milk, marshmallows, meatballs, mustard, and melon. This is a great resource to introduce and/or review alphabet letters in the early childhood classroom. (1:22)
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Africa's Latest Children's Cartoon, Bino & Fino! 1st Episode!
A new African children's cartoon called Bino & Fino. It's made for children between the ages of 3-5. it provides an upbeat look at African culture that provides a lot of insights that might be missed from other sources. It also provides some history lessons in colonial rule and what it means. Very worthwhile as well as showing the flags of the various African nations. (6:36)
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Light Scavengers
In this activity, students examine various materials and investigate how they interact with light. Students use five new vocabulary words (translucent, transparent, opaque, reflection and refraction) to describe how light interacts with the objects.
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Give me some directions
Op het einde van deze les kun je: Een routebeschrijving opstellen.
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