Marketing and human instincts
Daniel Goldstein, Assistant Professor of Marketing, talks about how the simple rules underlying human decision making can have a huge impact on consumer behaviour.

United States Enters World War One
Using primary film clips, this video stresses the people and events that resulted in the United States entry into World War One. A quick summary of the war is also delivered. A word wall, map, and biographies of important people would help this video make more sense. It also shows how the treaty the Germans signed helps create a situation of unhappiness that results in the end of the Kaiser's reign.
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The customer is king
Patrick Barwise, Emeritus Professor of Management and Marketing, exposes the myths of consumer behaviour while reiterating the core fundamentals of engaging with customers - primarily that the customer should be king.

Statistics in Psychosocial Research: Measurement
Presents quantitative approaches to measurement in the psychological and social sciences. Topics include the principles of psychometrics, including reliability and validity; the statistical basis for latent variable analysis, including exploratory and confirmatory factor analysis and latent class analysis; and item response theory. Draws examples from the social sciences, including stress and distress, social class and socioeconomic status, personality; consumer satisfaction, functional impairme
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Engaging and competing in commercial markets
Practitioners Showcase: An increasing number of social entrepreneurs, in partnership with commercial players, are establishing high impact, sustainable enterprises. An increasing number of social entrepreneurs, in partnership with commercial players, are establishing high impact, sustainable enterprises by tapping into the growing global consumer interest in environmentally sound, fair trade goods and services. Three innovative social entrepreneurs will talk about how they successfully educate c
Author(s): Roger L. Martin, Dean, Rotman School of Management

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Consumer Issues of Direct to Consumer Genetic Testing
Dr Helen Wallace talks about the issues and aspects of direct to consumer genetic testing focusing on the consumer issues
Author(s): Helen Wallace

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Regulatory Issues of direct to consumer genetic testing
Stuart Hogarth of the Centre for Biomedicine and Society at King’s College London talks about the regulatory issues surrounding direct to consumer genetic testing
Author(s): Stuart Hogarth

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Energy Innovation at Scale
The United States urgently needs a transformation of its energy supply both to address climate change and for reasons of energy security. To meet this immense challenge, the nation requires not just technological breakthroughs, but heavy lifting from big industry as well as government guidance, says Steven E. Koonin.

In a

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1.7.1:Relative and absolute comparisons
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.6: Using the price indices
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.5.2: Calculating the price indices
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.5.1: What are the CPI and RPI?
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.5: The UK Government price indices
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.4: Price ratios and price indices
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.3.2: The mean
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.3.1: The mean and the median
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.3: A statistical interlude—averages
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.2.1: Using your loaf
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.2: Are we getting better off?
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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1.1: Introduction
This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2