1.3.1 Introduction

You can find a lot of information about society on the internet.

To find this information you might choose to use:

  • internet resources;

  • search engines and subject gateways;

  • books and electronic books;

  • databases;

  • journals;

  • encyclopedias.


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1 Poverty in Scotland

Poverty in Scotland 2011 provides a detailed overview of poverty and anti-poverty policies in Scotland. It provides a comprehensive account of the state of poverty in Scotland, highlighting the main trends and the impact poverty has on people and places.

This unit comprises a PDF document produced originally by Child Poverty Action Group, in association with Glasgow Caledonian University, The Open University and Poverty Alliance.

Poverty in Scotland, (250 pages, 789 KB)


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2.3 Watching the programme

Activity 1: Watching the programme

There are two main themes to consider as you watch the programme:

  • (a) Image and identity

    • Note down examples o
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2.2 Postscript

A headline-grabbing weekend of ‘midsummer madness’, when six murders occurred in (parts of) Glasgow over the weekend of 5–6 August 1995, reinforced the ongoing nature of contestation and debate about the issues discussed in the programme. As noted in The Scotsman (8 August 1995), the legacy of the imagery of No Mean City was quickly resurrected by the press – for example, ‘a darker side to that much-vaunted transformation of Glasgow from No Mean City to Culture City’
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2.1 How the programme progresses

The programme takes the form of a visit to Glasgow. We talked to people and asked about their image(s) of Glasgow and whether these had changed – what was the ‘old’ image; what is the ‘new’; how has it changed; what will it be like in another ten years?

The five main participants have different experiences of Glasgow and these are represented in the images which they hold and aspects of the city's character which they highlight. The themes and ideas behind the programme are al
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1.3 Constructing a new image

The image ‘Glasgow's miles better’ was deliberately constructed by the City Council, avowedly to make Glaswegians feel better about Glasgow but in fact largely on behalf of business. But it begged a question – ‘miles better for whom?’ Certainly, the city centre was better for shoppers and visitors and the new roads were literally ‘miles better’ for motorists, but the spiralling problems of the housing schemes provided stark counter-images. In other words, as with all images, the
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2.3 Activity 1: Flora Macdonald

temp – ground stewardess – office manager – accountant

Figure 1.4
© Owen Logan ©
© Owen Logan

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3.1 Introduction

As well as looking at the behaviour of firms and the industries and markets to which they belong, economists also engage in a different style of inquiry, thinking about what economic change means for the lives of the people involved. Once again there is a variety of interpretations and different ideas but this time they concern the desirability of economic change. What benefits does the ‘new economy’ bring and what costs, or negative effects, does it impose on people? In analysing these b
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2.4 Information and communication technologies

The new economy is much more than a shift from manufacturing to services and the increased integration of economies on a global scale. It is also strongly linked to the development of ICT, which has facilitated the development of new processes and products, especially ‘knowledge goods’ which are described below.

The internet has increased the ‘connectivity’ or interconnectedness between economies by making textual communication possible in real time as well as providing a new me
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Learning outcomes

After studying this unit you should be able to:

  • appreciate different understandings of the new economy;

  • understand claims about the benefits and costs of the new economy.


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6 Conclusion

As you moved through the various techniques we can use to analyse media texts in Sections 2 to Section 4, you should have discovered how rich even the simplest text can be in its drawing on political, social and cultural meanings discernible by close attention. Textual analysis enables you to register and negotiate the polysemy of texts and to see how the preferred reading is not the only one available. The preferred reading may be given prominence, however, by anchoring or by the genre chose
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Acknowledgements

This chapter is taken from Living Political Ideas (eds) Geoff Andrews and Micheal Saward published in association with Edinburgh University Press (2005) as part of a series of books which forms part of the course DD203 Power, Dissent, Equality: Understanding Contemporary Politics.

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4 What is a ‘nation’?

Guibernau (1996, p. 47) has defined the nation as: ‘a human group conscious of forming a community, sharing a common culture, attached to a clearly demarcated territory, having a common past and a common project for the future and claiming the right to rule itself’. So awareness, territory, history and culture, language and religion all matter. However, it is rare in the real world to find a case of a nation with a clear-cut and homogenous character in terms of this list of possibilities.
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Learning outcomes

After studying this unit you should be able to:

  • illustrate what is social about social science;

  • demonstrate how certain social constructions become dominant;

  • distinguish how labelling something can create expectations about behaviour and actions;

  • give examples of inequalities that result from particular social constructions.


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Digital communications
Optical-fibre communications became commercially viable in the 1970s and innovation continues today. This unit will illustrate how very high data rates can be transmitted over long distances through optical fibres. You will learn how these fibres are linked, examine the technology used and assess the future direction of this continually developing area of communication.Author(s): Creator not set

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2.2 Characters

Characters are another fundamental form of data. Computers store characters as integers, and system hardware and software translate these integer codes so that monitors and printers can display them.

As well as the familiar characters appearing on a keyboard, the current international standard (UNICODE) includes codes for characters from a variety of languages and alphabets (such as ê and ö). For simplicity, examples in this unit will use only a part of this code, as given in
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2.1 Numbers

The supermarket example discussed in Section 1 involves various forms of data that a computer may need to handle. Some of these, such as numbers and characters, are simple but fundamental. Other forms of data, such as sequences, involve more complicated structure. In this section, we will introduce sets, which are a variety of data collection that is different from sequences. But first we will look more carefully at numbers and characters.

When developing software we need to dist
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4.1 Introduction

Personal computers, or PCs, are very versatile computers and can perform a huge range of tasks. So whereas the uses of the kitchen scales and the digital camera indicate clearly what types of data are to be represented, the PC leaves the field very broad indeed. I have therefore chosen to consider some of the data representations used when families and friends use emails to keep in touch. Very conveniently, these lead to some different data representations.

At their simplest, emails are
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2.2.2 Positive integers: binary numbers

Just as a denary number system uses ten different digits (0, 1, 2, 3, … 9), a binary number system uses two (0, 1).

Once again the idea of positional notation is important. You have just seen that the weightings which apply to the digits in a denary number are the exponents of ten. With binary numbers, where only two digits are used, the weightings applied to the digits are exponents of two.

The rightmost bit is given the weighting of 2°, which is 1. The ne
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2.2 Representing numbers: positive integers

A very straightforward way of finding binary codes to represent positive integers is simply to use the binary number that corresponds to each integer. This is because every positive integer in the everyday number system (known as the decimal or denary system because it uses 10 different digits) has a corresponding number in the binary number system.

As you will see later, in Section 7 of this unit, just as arithmetic (addition, subtraction, etc.) can be performed on everyday denary numb
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