6 Summary
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

License information
Related content

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

4.2 The ‘targeted’ or ‘top-down’ approach
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

License information
Related content

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

2 Asking someone for something: the core skill
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

License information
Related content

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

6 Concluding thoughts

We seem to have come a long way and covered a great deal of ground since I approached this subject by explaining that a mechanism must exist to help us focus on one sound out of many. That clearly is one function of attention, but attention seems to have other functions too. The results of visual search experiments show that attention is a vital factor in joining together the features that make up an object, and the experiences of brain-damaged patients suggest that this feature-assembly role
Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

3.3 Non-target effects

Treisman's feature integration theory has been very influential, but it does not appear to explain all experimental observations, and there have been alternative accounts of the feature-binding process. Duncan and Humphreys (1989) reported effects which do not fit too well within the basic Treisman account. They required participants to search for the letter ‘L’ (the target) within a number of ‘Ts’ (the non-targets). You may get a feel for the relative difficulty of d
Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

Some Dinosaur Groups Diminishing Before Mass Extinction: Live Chat with Museum Scientists
On May 10, the American Museum of Natural History and Wired Science hosted a live webcast discussion about new research on dinosaur extinction. The study shows that some dinosaur groups were already on the decline around the time an asteroid hit at the end of the Cretaceous. Brandon Keim, an associate editor at Wired Science, moderated the discussion with two of the paper's co-authors: Mark Norell, chair of the Museum's Division of Paleontology, and Steve Brusatte, a Columbia University graduat
Author(s): No creator set

License information
Related content

Elsherbeni Receives Distinguished Research and Creative Achievement Award
Atef Elsherbeni named the fifth recipient of the UM Distinguished Research and Creative Achievement Award. Video by Mary Stanton.
Author(s): No creator set

License information
Related content

Justices of the Peace, Carmarthenshire (2)

The National Archives UK posted a photo:

Justices of the Peace, Carmarthenshire (2)

Description: From Justices of the peace, Carmarthenshire: address to Queen Victoria on her Golde
Author(s): nobody@flickr.com (The National Archives UK)

License information
Related content

http://www.flickr.com/commons/usage/

Follow Your Dreams - The story of an Arab with Altitude (UCL Global Citizenship Lecture)
The lecture, Follow Your Dreams: The story of an Arab with Altitude is given by His Excellency Sheikh Mohammed bin Abdulla Al Thani, the first Qatari to climb Mount Everest in May 2013. With a team of Arabs that named their private group "Arabs with Altitude", Sheikh Mohammed was accompanied throughout his adventurous two-month quest to reach the top of the world by his friends; Raed Zidan, the first Palestinian man to summit Mount Everest, Masoud Mohammad, Raha Muharrak, who became the first S
Author(s): No creator set

License information
Related content

BLOSSOMS - Why the Honeycomb of Beehives Has a Hexagonal Shape (English Subtitles)

Teacher: Fatma Al-Qatani
Presenter: Amjad Al Nour

Summary: Beavers are generally known as the engineers of the animal world. In fact the beaver is MIT's mascot!  But honeybees might be better engineers than beavers!  And in this lesson involving geometry in interesting ways, you'll see why!  Honeybees, over time, have optimized the design of their beehives.  Mathematicians can do no better.


Author(s): No creator set

License information
Related content

Rwanda marks 20th anniversary of genocide with vigil
Subscribe: http://smarturl.it/reuterssubscribe April 7 - Rwandan president leads nation with a candlelight vigil to commemorate victims of the country's genocide 20 years ago. Deborah Lutterbeck reports. Subscribe: http://smarturl.it/reuterssubscribe More Breaking News: http://smarturl.it/BreakingNews Reuters tells the world's stories like no one else. As the largest international multimedia news provider, Reuters provides coverage around the globe and across topics including business, financ
Author(s): No creator set

License information
Related content

"Immigrant Organizations in the U.S.: Opportunities and Challenges"
A talk by Oscar Chacón, Executive Director of the National Alliance of Latin American & Caribbean Communities (NALACC). From the Katz Center for Mexican Studies.
Author(s): The Center for International Studies at the Univer

License information
Related content

Rights not set

Cosmonauts install antenna at International Space Station
Subscribe: http://smarturl.it/reuterssubscribe Russian cosmonauts on International Space Station install communications equipment in 6-hour spacewalk aired by NASA TV. Rough Cut (no reporter narration). Subscribe: http://smarturl.it/reuterssubscribe More Breaking News: http://smarturl.it/BreakingNews Reuters tells the world's stories like no one else. As the largest international multimedia news provider, Reuters provides coverage around the globe and across topics including business, financ
Author(s): No creator set

License information
Related content

Freelance Journalism
Author(s): No creator set

License information
Related content

Franklin Roosevelt Dedicates Museum of Modern Art
On May 10, 1939, President Franklin D. Roosevelt delivers a dedication speech for New York's Museum of Modern Art as the new establishment opens its doors. (1:48)
Author(s): No creator set

License information
Related content

120 vragen rond seks
Schermafbeelding_2012-05-30_om_19.53.37.png

Seks is voor leerlingen soms een gevoelig onderwerp. Om hun kennis hierover te verruimen vind je een lijst met 120 vragen die misschien kunnen helpen om het ijs te breken bij de start van dit thema.


Author(s): No creator set

License information
Related content

Johannesburg: an LBS student's view
London Business School MBA students film their South African journey from their point of view as they help local entrepreneurs with the challenges they face as small businesses in an emerging market.
Author(s): No creator set

License information
Related content

Dr. Peter Berry - Keynote
20th Annual John K. Friesen Conference - 2011 Growing Old in a Changing Climate: Exploring the Interface Between Population Aging and Global Warming Dr. Peter Berry Senior Policy Advisor, Health Canada, Climate Change and Health Office, Ottawa, ON, Canada
Author(s): No creator set

License information
Related content

Queen Victoria's Diamond Jubilee (1897) - extract
In 1897 Queen Victoria celebrated her 60th year as monarch. A spectacular event was staged in London with a processional route lined with troops from all corners of the Empire and millions of the Queen's subjects. It was the media event of the decade, and the pioneer filmmakers fought for the best positions. A large number of their films survive and are preserved in the BFI National Archive, including this sequence which has been restored with its original tinting. Look out for Queen Victoria he
Author(s): No creator set

License information
Related content